Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Lianzhuang Qu"'
Autor:
Lianzhuang Qu
Publikováno v:
Wireless Communications and Mobile Computing. 2022:1-13
In the era of prosperous online shopping, product reviews play a decisive role in users’ decision to purchase products. At the same time, it can also help businesses understand the corresponding deficiencies, to make targeted improvements. However,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::144b50ed244b343a0eec4ba0acd00223
https://doi.org/10.1155/2022/2958718
https://doi.org/10.1155/2022/2958718
Autor:
Lianzhuang Qu, Patrick Y. K. Chau
Publikováno v:
Information Technology & People. 36:1555-1579
PurposeAlthough considerable evidence shows that online product reviews (OPRs) can greatly affect consumers, how interface designs of OPR systems (i.e. websites where consumers read and write OPRs) impact online buying behavior has not yet been well
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::261eaeff272eddc6ae50744986a7e7e4
https://doi.org/10.1108/itp-11-2020-0802
https://doi.org/10.1108/itp-11-2020-0802
Publikováno v:
Lecture Notes in Electrical Engineering ISBN: 9789811680519
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::08f3c9e729f1742e7feabffff84650a4
https://doi.org/10.1007/978-981-16-8052-6_97
https://doi.org/10.1007/978-981-16-8052-6_97
Publikováno v:
Advances in Intelligent Systems and Computing ISBN: 9789813345737
As online product reviews (eWOM) become increasingly important in affecting online consumer decisions, it is critical to develop insights into consumer behavior of using eWOM. This paper examines how eWOM characteristics impact consumers’ use of on
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d5e9147bc84f7dadcdb18a6d282af75a
https://doi.org/10.1007/978-981-33-4572-0_31
https://doi.org/10.1007/978-981-33-4572-0_31