Zobrazeno 1 - 10
of 54
pro vyhledávání: '"Liang, Beichen"'
Autor:
Liang, Beichen
Publikováno v:
Innovation & Management Review, 2021, Vol. 18, Issue 3, pp. 258-275.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/INMR-05-2020-0064
Autor:
Liang, Beichen
Publikováno v:
Journal of Business & Industrial Marketing, 2019, Vol. 34, Issue 8, pp. 1641-1653.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JBIM-02-2019-0096
Publikováno v:
In Industrial Marketing Management January 2014 43(1):155-163
Autor:
Cherian, Joseph, Liang, Beichen
Publikováno v:
Organizations and Markets in Emerging Economies. 5(09):74-89
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=235913
Publikováno v:
International Marketing Review, 2011, Vol. 28, Issue 4, pp. 412-434.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/02651331111149958
Publikováno v:
Journal of Product & Brand Management, 2010, Vol. 19, Issue 2, pp. 85-93.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/10610421011033430
Autor:
Liang, Beichen, Kale, Sudhir H.
Publikováno v:
In Journal of Business Research 2012 65(3):333-339
Autor:
Liang, Beichen
Publikováno v:
ETSU Faculty Works.
Purpose: The purpose of this study is to investigate whether, in the context of making a go/no-go decision regarding a failing new product, the use of a stopping rule and/or a new decision-maker would reduce the escalation of commitment (EOC). Design
Externí odkaz:
https://dc.etsu.edu/etsu-works-2/559
Autor:
Liang, Beichen
Publikováno v:
ETSU Faculty Works.
This study attempts to isolate the effect of culture and languageon imagery generation. By asking subjects from China, Singapore,and the U.S. to read Chinese and English messages, my findingsshow that it is not language, but culture, that drives the
Externí odkaz:
https://dc.etsu.edu/etsu-works/17112
https://www.acrwebsite.org/volumes/14270/volumes/v36/NA-36
https://www.acrwebsite.org/volumes/14270/volumes/v36/NA-36
Publikováno v:
ETSU Faculty Works.
In this study, we attempted to separate the effects of culture and language on imagery generation. By asking subjects from China, Singapore and the US to read Chinese and/or English messages, we found that culture, as opposed to language of the messa
Externí odkaz:
https://dc.etsu.edu/etsu-works/16939