Zobrazeno 1 - 10
of 62
pro vyhledávání: '"Li-Wei Mai"'
Autor:
Li-Wei Mai1
Publikováno v:
Journal of Marketing Management. Sep2005, Vol. 21 Issue 7-8, p859-878. 20p. 8 Charts, 1 Graph.
Autor:
Li-Wei Mai1, Ness, Mitchell1
Publikováno v:
Journal of Marketing Management. Oct97, Vol. 13 Issue 7, p705-724. 20p. 7 Charts.
Autor:
Li-Wei Mai1 D.L.Mai@wmin.ac.uk
Publikováno v:
Journal of Food Products Marketing. 2001, Vol. 7 Issue 1/2, p35. 18p.
Publikováno v:
Eurasian Business Review. 10:157-183
This research explores s-commerce users’ intentions to purchase and to share knowledge by incorporating ‘attitudes toward persuasion attempts,’ ‘ease of use,’ and ‘perceived usefulness’ into a social exchange theory model. A survey usin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e93fa8017d05bb2a2630e3ecadd0efa8
https://doi.org/10.1007/s40821-019-00146-5
https://doi.org/10.1007/s40821-019-00146-5
Autor:
Li-Wei-Mai1, Giovanni, Paolo2
Publikováno v:
Advances in Consumer Research - European Conference Proceedings. 2008, Vol. 8, p421-430. 10p. 12 Charts.
Autor:
Kanyanee Ingsa, Li-Wei Mai
Publikováno v:
Global Fashion Management Conference. 2017:42-49
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cf3fffe6041d1c0bf75faf7bdf8314ba
https://doi.org/10.15444/gfmc2017.01.06.01
https://doi.org/10.15444/gfmc2017.01.06.01
Autor:
Li-Wei Mai
Publikováno v:
Marketing Intelligence & Planning. 32:706-721
Purpose – In recent years, there has been a big increase in the use of ethical attributes as marketing appeals. The purpose of this paper is to examine consumers’ willingness to pay for three selected ethical attributes, namely “Organic”, “
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d8c9870b7864e0e0d78c2033f87d2f9d
https://doi.org/10.1108/mip-08-2013-0139
https://doi.org/10.1108/mip-08-2013-0139
Publikováno v:
Optics Communications. 289:28-32
An alternative wavelength-modulated heterodyne interferometry based on surface plasmon resonance is proposed for in-situ monitoring of variations in the refractive index of a test sample. Phase variations in surface plasmon resonance are detected by
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::48935cc907a701dcbc592f1418c713bd
https://doi.org/10.1016/j.optcom.2012.10.005
https://doi.org/10.1016/j.optcom.2012.10.005
Publikováno v:
Rediscovering the Essentiality of Marketing ISBN: 9783319298764
This research examines the effect of product involvement on impulse buying behaviour for self-gifts. An experiment based on a factorial design was conducted among 152 females. Product involvement and self-gift giving context were manipulated by using
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::84850301de793ad06e878dc7f07f4cda
https://doi.org/10.1007/978-3-319-29877-1_29
https://doi.org/10.1007/978-3-319-29877-1_29
Publikováno v:
Studies in Higher Education. 37:621-639
This study examines young Chinese students’ (born post 1985) adaptation to cultural exposure in the UK. Built from data collected from in-depth interviews, the research establishes that, through direct communication with students from various cultu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::713fc81122454b2e0ff7f6dd55a25620
https://doi.org/10.1080/03075079.2010.536528
https://doi.org/10.1080/03075079.2010.536528