Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Li-Fun Wei"'
Autor:
Li-Fun Wei, Chi-Hsing Tseng
Publikováno v:
International Journal of Information Management. 50:353-364
The popularity of mobile devices has ushered in the prosperity of mobile commerce, yet research on mobile advertising and mobile marketing remains scant. Marketing ads possessing higher media richness generally have a positive effect on consumer deci
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1e00ef618585e4b74f99ca18a1875c30
https://doi.org/10.1016/j.ijinfomgt.2019.08.010
https://doi.org/10.1016/j.ijinfomgt.2019.08.010
