Fraudulent consumers: The attitudes of young people to consumer-initiated fraud against business

Autor: Leyland Pitt

Publikováno v: South African Journal of Business Management, Vol 13, Iss 4, Pp 183-188 (1982)

One of the most perturbing facts about deviant consumer behaviour is that the vast majority of fraudulent acts are committed by young people. Researchers are of the opinion that deviant consumer behaviour is essentially a question of attitudes. The s

Externí odkaz: https://doaj.org/article/8268dfad2a01467989fddb3cd25e7f68

The virtuous brand: The perils and promises of brand virtue signaling

Autor: Sarah Lord Ferguson, Emma Wang, Pierre Berthon, Leyland Pitt

Publikováno v: Business Horizons. 66:27-36

Signaling how virtuous a brand is has become an ever more common strategy. Brands have recently outcompeted one another to align themselves with various causes. We explore the rise in virtue signaling and review prominent examples of brands who have

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::aa5fb0e775251bc3e59f6d95aa667079
https://doi.org/10.1016/j.bushor.2021.10.006

Charting value creation strategies B2B salespeople use throughout the sales process: learning from social media influencers

Autor: Zixuan Cheng, Kirk Plangger, Feng Cai, Colin L. Campbell, Leyland Pitt

Publikováno v: Cheng, Z, Plangger, K, Feng, C M, Campbell, C L & Pitt, L 2022, ' Charting value creation strategies B2B salespeople use throughout the sales process: Learning from social media influencers ', EUROPEAN JOURNAL OF MARKETING . https://doi.org/10.1108/ 10.1108/EJM-11-2021-0922

Purpose This paper aims to explore how business-to-business (B2B) salespeople use social media and emulate value creation strategies used by social media influencers. Design/methodology/approach Using 28 interviews with salespeople, this paper develo

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7df32c4b87139b491d5c8e0df3cf4154
https://doi.org/10.1108/ejm-11-2021-0922

Managing the tensions in marketer-influencer relationships

Autor: Kylie McMullan, Leyland Pitt, Christofer Laurell

Publikováno v: Business Horizons. 65:559-566

The use of influencers in marketing is not new. However, the advent of the internet, and more recently various forms of social media have both accelerated the use of influencers in marketing, and also democratized its use considerably. In this paper,

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::399cbfa4dfc1bea5eaae2cb7ca7a7eef
https://doi.org/10.1016/j.bushor.2021.09.003

Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning

Autor: Yusuf Oc, Kirk Plangger, Sean Sands, Colin L. Campbell, Leyland Pitt

Publikováno v: Psychology & Marketing.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::0fe127ca76dd4c12468cb7e42b5c6ccd
https://doi.org/10.1002/mar.21831