Výsledky vyhledávání - "Leyland Pitt"

The writing is on the wall: predicting customers' evaluation of customer-firm interactions using computerized text analysis

Autor: Caitlin Ferreira, Jeandri Robertson, Raeesah Chohan, Leyland Pitt, Tim Foster

Publikováno v: Journal of Service Theory and Practice. 33:309-327

PurposeThis methodological paper demonstrates how service firms can use digital technologies to quantify and predict customer evaluations of their interactions with the firm using unstructured, qualitative data. To harness the power of unstructured d

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b42748fefb818354668c16a5cbe6943d
https://doi.org/10.1108/jstp-04-2022-0100

Zobrazit plný text záznamu

The virtuous brand: The perils and promises of brand virtue signaling

Autor: Sarah Lord Ferguson, Emma Wang, Pierre Berthon, Leyland Pitt

Publikováno v: Business Horizons. 66:27-36

Signaling how virtuous a brand is has become an ever more common strategy. Brands have recently outcompeted one another to align themselves with various causes. We explore the rise in virtue signaling and review prominent examples of brands who have

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::aa5fb0e775251bc3e59f6d95aa667079
https://doi.org/10.1016/j.bushor.2021.10.006

Zobrazit plný text záznamu

How deep is your love? The brand love-loyalty matrix in consumer-brand relationships

Autor: Jeandri Robertson, Elsamari Botha, Caitlin Ferreira, Leyland Pitt

Publikováno v: Journal of Business Research. 149:651-662

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::025700829d18214292bff15d235b0914
https://doi.org/10.1016/j.jbusres.2022.05.058

Zobrazit plný text záznamu

Charting value creation strategies B2B salespeople use throughout the sales process: learning from social media influencers

Autor: Zixuan Cheng, Kirk Plangger, Feng Cai, Colin L. Campbell, Leyland Pitt

Publikováno v: Cheng, Z, Plangger, K, Feng, C M, Campbell, C L & Pitt, L 2022, ' Charting value creation strategies B2B salespeople use throughout the sales process: Learning from social media influencers ', EUROPEAN JOURNAL OF MARKETING . https://doi.org/10.1108/ 10.1108/EJM-11-2021-0922

Purpose This paper aims to explore how business-to-business (B2B) salespeople use social media and emulate value creation strategies used by social media influencers. Design/methodology/approach Using 28 interviews with salespeople, this paper develo

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7df32c4b87139b491d5c8e0df3cf4154
https://doi.org/10.1108/ejm-11-2021-0922

Zobrazit plný text záznamu

Buffer bots: The role of virtual service agents in mitigating negative effects when service fails

Autor: Sean Sands, Colin Campbell, Kirk Plangger, Leyland Pitt

Publikováno v: Psychology & Marketing. 39:2039-2054

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::bbeee588739f9c0be421503c3bda75e2
https://doi.org/10.1002/mar.21723

Zobrazit plný text záznamu

Plný text ve formátu HTML

Managing the tensions in marketer-influencer relationships

Autor: Kylie McMullan, Leyland Pitt, Christofer Laurell

Publikováno v: Business Horizons. 65:559-566

The use of influencers in marketing is not new. However, the advent of the internet, and more recently various forms of social media have both accelerated the use of influencers in marketing, and also democratized its use considerably. In this paper,

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::399cbfa4dfc1bea5eaae2cb7ca7a7eef
https://doi.org/10.1016/j.bushor.2021.09.003

Zobrazit plný text záznamu

Contrasting compulsive behaviour: Computerized text analysis of compulsion narratives

Autor: Caitlin Ferreira, Joey Lam, Leyland Pitt, Albert Caruana, Terrence Brown

Publikováno v: Journal of Health Psychology. 27:1942-1958

Those who gamble compulsively, and those who shop or buy in a compulsive manner share a number of common characteristics, stemming from similar impulse-control issues. As such, it is predicted that a lexical analysis of personal narratives of compuls

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d2b5a26d3a35dc42258b809cdb1ef262
https://doi.org/10.1177/13591053211017207

Zobrazit plný text záznamu

Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning

Autor: Yusuf Oc, Kirk Plangger, Sean Sands, Colin L. Campbell, Leyland Pitt

Publikováno v: Psychology & Marketing.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::0fe127ca76dd4c12468cb7e42b5c6ccd
https://doi.org/10.1002/mar.21831

Zobrazit plný text záznamu

From warrior to guardian: An autoethnographic study of how consumers think about and interact with the natural world

Autor: Caitlin Ferreira, Leyland Pitt, David Hannah

Publikováno v: Psychology & Marketing.

Consumers are increasingly concerned about how their interactions with the natural world affect both the health of that environment, and their own well-being and enjoyment of life. More aware consumers seek to make sense of the natural world around t

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2d8f0b77c1d08fda0109625243694efc
https://doi.org/10.1002/mar.21810

Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání