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Autor:
Fliess, Sabine, Lexutt, Eva
Publikováno v:
In Industrial Marketing Management April 2019 78:58-75
Autor:
Lexutt, Eva
The service paradox describes that manufacturing businesses make significant investments to enhance their service business, in order to achieve higher returns, but fail to achieve positive profitability effects and sometimes even face bankruptcy. Whi
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https://explore.openaire.eu/search/publication?articleId=doi_________::140a63050c02201116a48af373ea530f
