Zobrazeno 1 - 10
of 25
pro vyhledávání: '"Lewen Wei"'
Publikováno v:
Buildings, Vol 14, Iss 4, p 1023 (2024)
During its service life, asphalt pavement is affected by environmental factors such as heat, light, oxygen and moisture. The asphalt binder ages, resulting in a decrease in the performance of the asphalt pavement. Therefore, the development and appli
Externí odkaz:
https://doaj.org/article/fb8c9d69e32145ca852e200bdd53a851
Autor:
Jinping Wang, Lewen Wei
Publikováno v:
Social Media + Society, Vol 6 (2020)
Emotions are non-negligible parts of the experience among the cancer-affected population to be reckoned with. With the increasing usage of social media platforms as venues for emotional disclosure, we ask the question, what and how are the emotions o
Externí odkaz:
https://doaj.org/article/117a6f55fb64473d9cd88730f7e7150c
Publikováno v:
Journal of Promotion Management. 28:515-536
Publikováno v:
Journal of Interactive Advertising. 21:269-282
Carousel advertisements (ads) on social media provide consumers with the opportunity to scroll left and right when reading an ad’s content. Such an interactive advertising format has great potential to elevate consumers’ interactive and engagemen
Publikováno v:
Proceedings of the 25th International Academic Mindtrek Conference.
Storifying gameful designs helps to engage players with desirable behavioral implications via enhanced narrative experience, the benefits of which are particularly prominent for developing serious mobile games to overcome their technical and contextu
Autor:
Lewen Wei, Nahyun Kim
Publikováno v:
Corporate Communications: An International Journal. 26:420-437
PurposeThe study sought to explore how people's negative emotions change in a crisis situation when they get to know about the crisis and the corporate's socially responsible activities after crisis.Design/methodology/approachA 2 (crisis type: human
Autor:
Lewen Wei
Publikováno v:
Journal of Promotion Management. 26:1013-1037
The present study intends to examine environmental corporate social responsibility (ECSR) disclosure on official corporate websites within and across a collection of companies. Through an automated...
Publikováno v:
The Social Science Journal. 57:58-71
Instagram users can create two types of account to manage their self-presentation strategically. On a real Instagram account (known as Rinsta), users highlight flattering aspects of self, whereas o...
Autor:
Lewen Wei, Jessica Myrick
Publikováno v:
Journal of Communication Technology. 5
Green consumerism is a growing trend that may contribute to a more sustainable society. However, lack of motivation to pursue a green lifestyle might subject consumers to well-documented moral licensing effects. Moreover, individuals with conservativ
Publikováno v:
Journal of Interactive Advertising. 20:31-46
This study explored the effect of incorporating danmaku, a website feature which allows viewers’ comments to scroll on top of videos that are streaming online, into advertising. Through a 2 (danmak...