Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Levke Albertsen"'
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
The issue of food waste has received increasing public and research attention in recent years. Food waste refers to food items ready for human consumption but not consumed. In contrast to food loss, which occurs in early parts of the supply chain, fo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::11f8e79c049c34867c384048666f62a5
https://doi.org/10.1007/978-3-030-39165-2_206
https://doi.org/10.1007/978-3-030-39165-2_206
Autor:
Levke Albertsen, Sascha Langner, Matthias Limbach, Steffen Schmidt, Philipp Reiter, Klaus-Peter Wiedmann
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 19:91-108
Purpose The purpose of this paper is to assess the effectiveness of event-related sports sponsorship and ambushing activity using social media video advertising that aim to affect spectators’ implicit and explicit brand information processing. Desi
Publikováno v:
Resources, Conservation and Recycling. 172:105658
With the burgeoning transition towards electrified vehicle fleets, lithium-ion batteries (LIBs) have come into focus for different stakeholders due to high costs, supply risks, production-related resource and energy demands and environmental concerns
Publikováno v:
Food Quality and Preference. 84:103958
Innovations are an important part of the further advancement of societies in general as well as of companies in particular. Individuals can benefit from the advantages of innovations, while companies can maintain or increase their market share and pr
Autor:
Klaus-Peter Wiedmann, Levke Albertsen, Evmorfia Karampournioti, Steffen Schmidt, Sascha Langner
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801
During the last decades, consumers have become increasingly concerned about social and environmental issues and want the brands they use to reflect their concerns and aspirations for a better world. Ethical and environmental consumerism has become a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::022751f492a9ac9f3a961dd9169d535e
https://doi.org/10.1007/978-3-319-99181-8_137
https://doi.org/10.1007/978-3-319-99181-8_137
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801
Over the last decades, there has been a significant change in packaging design from mainly informative elements toward sensorial engaging products. Consumers fundamentally experience their world through their five senses, which shape their consumptio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fa5053d32b33ce85446fdee614aed2b1
https://doi.org/10.1007/978-3-319-99181-8_173
https://doi.org/10.1007/978-3-319-99181-8_173
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801
The relentless progress in research and the resulting new food technologies enable a variety of innovations in the food sector. However, in general, consumers are often highly skeptical about new products and perceive great (consumption) risks when t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8b0fc06999ddf450e731ce1f649062c4
https://doi.org/10.1007/978-3-319-99181-8_165
https://doi.org/10.1007/978-3-319-99181-8_165
Autor:
Steffen Schmidt, Nadine Hennigs, Evmorfia Karampournioti, Levke Albertsen, Klaus-Peter Wiedmann
Publikováno v:
Back to the Future: Using Marketing Basics to Provide Customer Value ISBN: 9783319660226
Brands and companies are full of precious stories that need to be told. Therefore, businesses necessitate identifying the core elements and emotional heart of their individual story as a basis of their entire brand communication. Nevertheless, little
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::867203be7717c867f27285a16d03c147
https://doi.org/10.1007/978-3-319-66023-3_97
https://doi.org/10.1007/978-3-319-66023-3_97
Autor:
Evmorfia Karampournioti, Klaus-Peter Wiedmann, Levke Albertsen, Steffen Schmidt, Sascha Langner
Publikováno v:
Back to the Future: Using Marketing Basics to Provide Customer Value ISBN: 9783319660226
The customer-perceived value (CPV) has been identified as one of the most important factors considering customer’s decision-making. The reason why people prefer specific brands over others is directly related to the perceived (and experienced) valu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::17aef642cef3f34679ece7184e816316
https://doi.org/10.1007/978-3-319-66023-3_15
https://doi.org/10.1007/978-3-319-66023-3_15
Autor:
Sascha Langner, Steffen Schmidt, Nadine Hennigs, Evmorfia Karampournioti, Matthias Rothensee, Levke Albertsen
Publikováno v:
Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
A modern management of user experience in the current digital age requires a profound knowledge of its main elements and consequences. With regard to the measurement of user experience, science and business practice often refer to conventional, expli
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f38337f67a9e1dd1de42cb9effcee16b
https://doi.org/10.1007/978-3-319-45596-9_270
https://doi.org/10.1007/978-3-319-45596-9_270