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pro vyhledávání: '"Letwin Tawira"'
Publikováno v:
International Journal of Fashion Design, Technology and Education. 16:100-109
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::45af6fdaee981ec91420fcfb0a5382ee
https://doi.org/10.1080/17543266.2022.2125589
https://doi.org/10.1080/17543266.2022.2125589
Autor:
Letwin Tawira, Alex Ivanov
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 35:451-471
PurposeVirtual try-on apps (VTOs) hold great potential to transform online apparel shopping, yet their acceptance by consumers has been lukewarm. By drawing on two theories – Sirgy’s theory of the self and Sundar’s theory of interactive media e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1169cb6628399cc2fdd77d25bdbd13af
https://doi.org/10.1108/apjml-09-2021-0652
https://doi.org/10.1108/apjml-09-2021-0652