Zobrazeno 1 - 10
of 238
pro vyhledávání: '"Lester W. Johnson"'
Publikováno v:
Businesses, Vol 3, Iss 1, Pp 52-66 (2023)
Purpose: This paper seeks to consider the influence of organisational culture and its relationship to employees’ perception of the brand of the organisation they work for. It also aims to clarify where the responsibility lies for setting the organi
Externí odkaz:
https://doaj.org/article/99f17331f1354c5c87f61b60b934e0bb
Autor:
Bert Verhoeven, Lester W. Johnson
Publikováno v:
Journal of Business Models, Vol 5, Iss 1 (2017)
Purpose: The research links three concepts: product market growth strategy, the magnitude of innovation and Business Model Innovation, merging them together into a dynamic Business Model Innovation strategy framework. Design/Methodology/Approach: The
Externí odkaz:
https://doaj.org/article/c8a1b433906c4cfabffd81ed8772a8c0
Publikováno v:
Fashion Practice. :1-25
Publikováno v:
Journal of Business Research. 149:434-447
Publikováno v:
Journal of Consumer Behaviour. 21:1334-1350
Publikováno v:
Marketing Intelligence & Planning. 41:1-15
PurposeThis study aims to investigate how customers' perception of service innovation aspects (innovativeness, service newness and relative advantage) and their participation impact value perception, satisfaction and loyalty.Design/methodology/approa
Publikováno v:
European Journal of Marketing. 56:2594-2621
Purpose Digital platforms have transformed how brands engage with collaborative consumption actors, such as prosumers. This study aims to examine the role of customer innovativeness and perceived economic value as important boundary conditions on the
Publikováno v:
Journal of Retailing and Consumer Services. 74:103418
Publikováno v:
Review of International Business and Strategy.
Purpose The purpose of this paper is to explore empirically how the two kinds of strategic orientations including export market orientation (EMO) and technology orientation (TO) predict innovation performance (IP) and export performance (EP), by inve
Publikováno v:
Journal of Product & Brand Management, 2015, Vol. 24, Issue 5, pp. 449-461.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-10-2014-0722