Zobrazeno 1 - 10
of 838
pro vyhledávání: '"Lester W. Johnson"'
Publikováno v:
Businesses, Vol 3, Iss 1, Pp 52-66 (2023)
Purpose: This paper seeks to consider the influence of organisational culture and its relationship to employees’ perception of the brand of the organisation they work for. It also aims to clarify where the responsibility lies for setting the organi
Externí odkaz:
https://doaj.org/article/99f17331f1354c5c87f61b60b934e0bb
Publikováno v:
Fashion Practice. :1-25
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1b49190490de09b90a09e802dc18703a
https://doi.org/10.1080/17569370.2023.2202941
https://doi.org/10.1080/17569370.2023.2202941
Publikováno v:
Journal of Business Research. 149:434-447
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::eae29032c7bdb0988ba9d078596594bc
https://doi.org/10.1016/j.jbusres.2022.05.006
https://doi.org/10.1016/j.jbusres.2022.05.006
Publikováno v:
Journal of Consumer Behaviour. 21:1334-1350
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6caeb20178914917b7424e02aab2f1d0
https://doi.org/10.1002/cb.2095
https://doi.org/10.1002/cb.2095
Publikováno v:
Marketing Intelligence & Planning. 41:1-15
PurposeThis study aims to investigate how customers' perception of service innovation aspects (innovativeness, service newness and relative advantage) and their participation impact value perception, satisfaction and loyalty.Design/methodology/approa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0a4c9964223ac2775236bfc152618f58
https://doi.org/10.1108/mip-03-2022-0090
https://doi.org/10.1108/mip-03-2022-0090
Publikováno v:
European Journal of Marketing. 56:2594-2621
Purpose Digital platforms have transformed how brands engage with collaborative consumption actors, such as prosumers. This study aims to examine the role of customer innovativeness and perceived economic value as important boundary conditions on the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2d95dc359b01e25cf462ff26b049a13e
https://doi.org/10.1108/ejm-10-2021-0803
https://doi.org/10.1108/ejm-10-2021-0803
Publikováno v:
Journal of Retailing and Consumer Services. 74:103418
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6b9bad7fd2c33001a903a7021f538b0a
https://doi.org/10.1016/j.jretconser.2023.103418
https://doi.org/10.1016/j.jretconser.2023.103418
Publikováno v:
Review of International Business and Strategy.
Purpose The purpose of this paper is to explore empirically how the two kinds of strategic orientations including export market orientation (EMO) and technology orientation (TO) predict innovation performance (IP) and export performance (EP), by inve
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::729c650592c923fc9364811370d5eba9
https://doi.org/10.1108/ribs-02-2022-0026
https://doi.org/10.1108/ribs-02-2022-0026
Publikováno v:
Journal of Product & Brand Management, 2015, Vol. 24, Issue 5, pp. 449-461.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-10-2014-0722
Publikováno v:
Highlights of Sustainability. 1:1-4
This paper argues that the strongly established connection between identity and consumer behaviour may not be necessarily applicable in examining environmentally conscious behaviour through an identity lens due to several other factors that may espec
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0c28efa40fcb84ac2e6b992592f4d37f
https://doi.org/10.54175/hsustain1010001
https://doi.org/10.54175/hsustain1010001