Zobrazeno 1 - 10
of 20
pro vyhledávání: '"Leslie S.C. Yip"'
Publikováno v:
Asia Pacific Journal of Education. 41:89-114
The Hong Kong Secondary Education system moved from the traditional “5 + 2 + 3” system to a new “3 + 3 + 4” structure in 2012 with emphasis on whole-person development. Under the new reform, studen...
Publikováno v:
Public Relations Review. 44:490-500
This study addresses how journalists respond to public relations (PR) practitioners in co-creating value for their audiences. The co-creation perspective is conceptualized by synthesizing extant literature from public relations and relationship marke
Publikováno v:
Journal of Business Research. 86:356-365
Guanxi, a social exchange mechanism built on mutual favors, is an integral part of Chinese culture and a necessary relationship management tool for businesses operating in the People's Republic of China (PRC). This paper uses the cognition-affect-con
Publikováno v:
Venture Capital. 19:335-359
This study aims to explore the performance drivers perceived by venture capitalists in monitoring the early-stage development and performance of technology-based ventures (TBVs). A framework is developed with a scorecard of intellectual capital as fe
Publikováno v:
Academy of Asian Business Review. 1:17-34
Publikováno v:
Journal of Business & Industrial Marketing. 28:263-275
PurposeThis study aims to examine the strategic implications and managerial outcomes of the concurrent use of cooperation and competition in vertical channel relationships.Design/methodology/approachThis study employs a structured questionnaire to ga
Publikováno v:
Tourism Management. 32:520-533
In recent years, the concept of customer perceived value has attracted increasing attention among practitioners and academics. Despite a growing body of literature, calls remain for more sophisticated measures of the construct. This paper investigate
Autor:
Leslie S.C. Yip, Sherriff T.K. Luk
Publikováno v:
Journal of Brand Management. 15:452-464
This study empirically tested the effect of two brand trust dimensions, brand reliability and brand intentions, on consumers' spending in individual brands. The findings reveal much of the effect was from brand intention and confirmed customer satisf
Publikováno v:
Industrial Marketing Management. 36:309-321
Although many firms have adopted the relational exchange or relationship marketing philosophy for developing long-term inter-firm relationships in marketing channels, the issues pertaining to channel conflict still deserve further investigation. The
Publikováno v:
European Journal of Marketing. 41:159-180
PurposeThe purpose of this study is to examine the impact of relationship coordination on the performance of trade intermediaries.Design/methodology/approachThis study uses a model of interfirm governance involving multiple members – customers, sup