Zobrazeno 1 - 10
of 84
pro vyhledávání: '"Lesley White"'
Publikováno v:
European Journal of Marketing, 2015, Vol. 49, Issue 7/8, pp. 1256-1275.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-12-2013-0693
Publikováno v:
International Journal of Consumer Studies. 46:994-1015
Massive open online courses (MOOCS) are increasingly used by higher education providers to promote their fee-paying courses. But while multiple studies have examined the reasons why individuals enrol into MOOCs, little is understood about the effects
Autor:
Lesley White
Publikováno v:
Nursing in Critical Care. 24:235-240
Much of the activity in critical care is complex but repetitive. In order to standardize care and maintain safety, delivery of care is often directed by protocols and care bundles. This case study will reflect on an instance where care transcended th
Publikováno v:
Journal of Marketing for Higher Education. 27:144-158
In this paper we apply consumer goal theories to an educational context by examining how completion of a MOOC (Massive Open Online Course) may motivate enrolment in a university course. We contend that individuals who finish a MOOC are more likely to
Publikováno v:
International Journal of Lifelong Education. 35:74-85
Despite the widespread adoption of Massive Open Online Courses (MOOCs), no business model has emerged to make them sustainable from an institution standpoint. Using MOOCs as a marketing platform shows promise; but for this to succeed, it is necessary
Publikováno v:
Journal of Brand Management. 22:534-550
A dilemma in developing line extensions is that there is often a trade-off between meeting the changing needs of the category and maintaining a high level of similarity to existing products. To help manage this trade-off, this study examines the rela
Publikováno v:
European Journal of Marketing. 49:1256-1275
Purpose – This study aims to examine leader–follower interdependence from a different perspective to learn whether variations in the market leader (ML)’s level of market strength require followers to pursue different strategies Literature inves
Publikováno v:
Research in Social and Administrative Pharmacy. 11:163-175
Background Research has shown that consumers prefer a pharmacist who is skilled in communication and pays particular attention to friendliness, empathy and attentiveness. Medication management interviews tend to be more time consuming than other pati
Publikováno v:
Journal of Marketing Management. 31:409-429
There are two key unresolved questions that need to be addressed in order to understand the challenge of a late entry. Do late entrants that achieve market share leadership actually incur a market share penalty associated with their entry position? I
Publikováno v:
European Journal of Marketing. 48:496-521
Purpose – Adherence is a critical factor for success, for both the health of the customer and the financial outcomes of the firm. Central to the success of adherence behavior is the co-productive role of the customer which is determined by service