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Research With Latina and Black Women for an HIV Prevention Campaign

Autor: Daphne S. Hazel, Kate L. Collier, Les Pappas, Lisa G. Colarossi, Sheldon DeSouza

Publikováno v: Social Marketing Quarterly. 22:236-252

We present the process of developing a social marketing campaign to promote HIV testing with Black and Latina women living in neighborhoods with high rates of HIV. We developed partnerships with organizations serving women at high risk for contractin

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2d290b6d734959be53ee251ede48fdb0
https://doi.org/10.1177/1524500416644405

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Effectiveness of HIV Prevention Social Marketing With Injecting Drug Users

Autor: Guili Zhang, Les Pappas, Diana L Cassady, Susan M. Kegeles, David R. Gibson, Joyce Mitchell

Social marketing involves applying marketing principles to promote social goods. In the context of health behavior, it has been used successfully to reduce alcohol-related car crashes, smoking among youths, and malaria transmission, among other goals

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::025135f0c8ba8131a5939983dabb4381
https://europepmc.org/articles/PMC2937000/

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