Zobrazeno 1 - 2
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pro vyhledávání: '"Lepková, Tereza"'
Autor:
Lepková, Tereza
The thesis deals with the inflow of foreign direct investment (FDI) to the Western Balkan states with an emphasis on the factors of investment attractiveness, which influence the inflow of FDI. The theoretical part of the thesis defines the basic cha
Externí odkaz:
http://www.nusl.cz/ntk/nusl-426304
Autor:
Lepková, Tereza
This thesis is focused on perception of the brand C&A. The thesis is divided into three parts. The first part describes theory of the terms brand, brand components, brand knowledge, brand image, brand building and brand management. The second part in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______2186::425cc34ee6c54af1ea5778bc3f7f5b68
http://www.nusl.cz/ntk/nusl-360354
http://www.nusl.cz/ntk/nusl-360354