Zobrazeno 1 - 10
of 47
pro vyhledávání: '"Leonidas Hatzithomas"'
Publikováno v:
The European Journal of Humour Research, Vol 10, Iss 3 (2022)
Prior research has indicated that gelotophobia, people’s fear of being laughed at, influences their emotions toward a disparaging humorous event. Based on two experiments with a sample of 50 Greek participants each, the present study employed face
Externí odkaz:
https://doaj.org/article/b32b0dbfe92b4045888aab83530a83f5
Publikováno v:
Journal of Tourism, Heritage & Services Marketing, Vol 6, Iss 1, Pp 3-8 (2020)
The present study investigates the factors that affect visitors’ satisfaction and their future behavior. A survey based on the dimensions of SERVPERF among 632 visitors in two distinct in terms of atmosphere, exhibits and activities museums, the Ar
Externí odkaz:
https://doaj.org/article/f29f77c94bad48d5a98342d6552c2e84
Publikováno v:
Foods, Vol 11, Iss 24, p 4019 (2022)
The present study aims to investigate the country-of-origin effect and the branding process on the brand equity of Greek yogurt abroad, specifically in the United Kingdom. The research was carried out as a 2 × 2 experiment using a closed-ended quest
Externí odkaz:
https://doaj.org/article/842df21e770148e6a30bdb65e7c2ee65
Publikováno v:
Journal of Marketing Communications. 29:101-117
Publikováno v:
Journal of Product & Brand Management. 31:1285-1300
Purpose The purpose of this study is to examine how luxury and non-luxury brands portray women in social media advertising shedding light on their femvertising practices. Design/methodology/approach Quantitative content analysis and multiple correspo
Publikováno v:
Journal of Research in Interactive Marketing.
PurposeThis research aims to investigate the role of consumer resistance (CR), display advertising context, appeal and type of exposure for the successful launch of a brand into a new market.Design/methodology/approachTo accomplish this goal, two exp
Autor:
Anastasia Theodorou, Leonidas Hatzithomas, Thomas Fotiadis, Anastasios Diamantidis, Antonios Gasteratos
Publikováno v:
Sustainability
Volume 15
Issue 3
Pages: 2545
Volume 15
Issue 3
Pages: 2545
The present study applied the theory of planned behavior (TPB) to examine consumers’ intention to shop online during the COVID-19 pandemic and its influence on purchasing behavior. The fear of shopping in a physical store due to COVID-19 was added
Implementing Eye Tracking Technology in Experimental Design Studies in Food and Beverage Advertising
Publikováno v:
Consumer Research Methods in Food Science ISBN: 9781071629994
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::65d66bdc9e04bf458e11566e19032b8f
https://doi.org/10.1007/978-1-0716-3000-6_15
https://doi.org/10.1007/978-1-0716-3000-6_15
Publikováno v:
British Food Journal. 124:1400-1418
PurposeThis paper researches export marketing strategy (EMS) archetypes of agri-food exporters and organizational determinants that pose as their antecedent factors, using resource-based, dynamic capabilities and contingency theories as theoretical f
Publikováno v:
International Journal of Advertising. 41:731-770
Contemporary advertising is increasingly based upon the successful implementation of two creative design tools, visual metaphors, and “white” space. Yet, despite their established coexistence, there is not enough evidence on the mechanism that ta