Zobrazeno 1 - 10
of 38
pro vyhledávání: '"Leonard J. Parsons"'
Autor:
Wendy A. Rogers, Sung Park, Arthur D. Fisk, Marita A. O’Brien, Kelly Caine, Koert van Ittersum, Muge Capar, Leonard J. Parsons
Publikováno v:
Proceedings of the Human Factors and Ergonomics Society Annual Meeting. 50:1478-1482
A systematic analysis of acceptance of computer technology was conducted to identify variables that would provide insight to understanding technology acceptance. This led to a development of a comprehensive qualitative model that captures the individ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6e08db3628875365ef9789c873c6f679
https://doi.org/10.1177/154193120605001504
https://doi.org/10.1177/154193120605001504
This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. Some of its contributions to marketing are the followin
Autor:
Leonard J. Parsons, Randall L. Schultz
Publikováno v:
International Journal of Forecasting. 10:181-189
The basic premise of marketing is that a company can take actions that affect its own sales. These actions include offering a product to a market; pricing; distribution (or place); and promotion through advertising or sales force effort. Taken togeth
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::50ec515561aa0f634cd65a2623779f46
https://doi.org/10.1016/0169-2070(94)90001-9
https://doi.org/10.1016/0169-2070(94)90001-9
Autor:
Leonard J. Parsons, Ashutosh Dixit
Marketing managers must quantify the effects of marketing actions on contemporaneous and future sales performance. This chapter examines forecasting with artificial neural networks in the context of model-based planning and forecasting. The emphasis
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::79fe0fe83c86800560ca113cc70f09a3
https://doi.org/10.4018/978-1-59140-176-6.ch002
https://doi.org/10.4018/978-1-59140-176-6.ch002
Autor:
Leonard J. Parsons
Historically standard regression has been used to assess performance in marketing, especially of salespeople and retail outlets. A model of performance is estimated using ordinary least squares, the residuals are computed, and the decision-making uni
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6017ee5efd285f3e228f23407afcd700
https://doi.org/10.1016/s0731-9053(02)16013-0
https://doi.org/10.1016/s0731-9053(02)16013-0
Autor:
Leonard J. Parsons
Publikováno v:
Journal of Marketing Research. 40:113-114
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7d66cda2d9b9c74ebb8c0eccc2eedfb1
https://doi.org/10.1509/jmkr.40.1.113.19127
https://doi.org/10.1509/jmkr.40.1.113.19127
Autor:
Leonard J. Parsons
Publikováno v:
International Series in Quantitative Marketing ISBN: 9789401046152
A variety of measures have been proposed to assess marketing performance Drucker [1974, p. 75] notes these measures must relate either to effectiveness, doing the right thing, or efficiency, doing things right. Together efficiency and effectiveness m
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bc7dd29bca7cfa0928a04f616824d82e
https://doi.org/10.1007/978-94-011-1402-8_5
https://doi.org/10.1007/978-94-011-1402-8_5
Publikováno v:
Marketing
Publisher Summary Marketing has seen a rapid expansion in the widespread use of quantitative methods. Correlation and regression analysis were among the first techniques used as marketing research emerged as a discipline after World War II. In the ea
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::47f154a733b8b34a0d2066b52a78efaa
https://doi.org/10.1016/s0927-0507(05)80032-5
https://doi.org/10.1016/s0927-0507(05)80032-5
Publikováno v:
International Series in Quantitative Marketing ISBN: 9789401069724
Response models can be used to improve organizational effectiveness through a process involving three steps: (1) intervention, (2) implementation, and (3) improvement (Schultz and Henry 1981). Intervention takes place when management recognizes a nee
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::34b8559d89e92805b3feee463547fc6b
https://doi.org/10.1007/978-94-009-1073-7_8
https://doi.org/10.1007/978-94-009-1073-7_8
Publikováno v:
International Series in Quantitative Marketing ISBN: 9789401069724
When the causal ordering, functional form, and lag structure are believed known, all that needs to be done is to estimate the model. Nonetheless, any assumptions underlying a model should be tested. In what follows, our discussion is primarily on a c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0105fd9c6f25d33fe7cb9bbe8041bc74
https://doi.org/10.1007/978-94-009-1073-7_3
https://doi.org/10.1007/978-94-009-1073-7_3