Výsledky vyhledávání

Seek or destroy? Examining value creation and destruction in behaviour maintenance in social marketing

Autor: Kendall Dent, Leona Tam, Nadia Zainuddin

Publikováno v: Journal of Marketing Management. :1-27

© 2017 Westburn Publishers Ltd. This article presents an empirical investigation of how behaviour maintenance is supported or hindered through value creation and destruction in social marketing. Using a longitudinal, netnographic approach, we identi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e007eaaeb3c65e0573480f331ce6298c
https://doi.org/10.1080/0267257x.2017.1301532

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Facts-up-front: should food companies follow the FDA or industry label format? The effects of combining virtue and vice information on consumer evaluations

Autor: Rafi M. M. I. Chowdhury, Leona Tam, Natalina Zlatevska, Stephen S Holden

© 2019, Springer Science+Business Media, LLC, part of Springer Nature. This research examines consumers’ processing of Facts-up-front food labels as implemented by the Grocery Manufacturers Association (GMA). Facts-up-front labels include both pos

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::55bd2d7c347632e002c96d48f52ff75d
https://hdl.handle.net/10453/138816

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Akademický článek

Do You Feel Financially Secured? The Investigation of Economic Indicators and Consequences of Financial Well-Being.

Autor: Tommy Hsu¹ hsu@tarleton.edu, Leona Tam² ltam@uow.edu.au, Howell, Ryan T.³ rhowell@sfsu.edu

Publikováno v: Atlantic Marketing Journal. Fall2016, Vol. 5 Issue 3, p15-34. 20p.

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The relationship between human capital, value creation and employee reward

Autor: Leona Tam, Peter Massingham

Publikováno v: Journal of Intellectual Capital. 16:390-418

Purpose – The purpose of this paper is to examine the relationship between human capital (HC) and value creation and employee reward. HC is an important component of intellectual capital (IC). There is growing interest in how IC can be used to crea

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4bbe5ad4f2bb180085801961aea88ca5
https://doi.org/10.1108/jic-06-2014-0075

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Commentary: Studying consumer habits in the field: Some suggestions for conducting industry-supported research

Autor: Leona Tam, Utpal M. Dholakia

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6454950ed9fd4e27b440cd870f72ac1f
https://hdl.handle.net/10453/159612

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Studying Consumer Habits in the Field: Some Suggestions for Conducting Industry-Supported Research

Autor: Leona Tam, Utpal M. Dholakia

Publikováno v: SSRN Electronic Journal.

In this note, we add voice to Herziger and Hoelzel’s (2017) compelling case on the shortcomings of investigating consumer habits using hypothetical choice scenarios. We elaborate on the importance of conducting real-world consumer habits research a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::adc9a7d2f48c158df9792b12f032fe86
https://doi.org/10.2139/ssrn.3061263

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The Good Life: Exploring Value Creation and Destruction in Consumer Well-Being (An Extended Abstract)

Autor: Leona Tam, Kendall Dent, Nadia Zainuddin

Publikováno v: Marketing at the Confluence between Entertainment and Analytics ISBN: 9783319473307

The enduring question of what makes a good life and a desirable society has captured the minds of the greatest thinkers throughout time (Diener and Suh 1997). As members of developed societies enter into an era of postmaterialism, societal concerns n

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::b45714a4e37c9be55bb4abb1946fcd5a
https://doi.org/10.1007/978-3-319-47331-4_48

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Employer–Employee Congruence in Environmental Values: An Exploration of Effects on Job Satisfaction and Creativity

Autor: Vivian W.Y. Tam, Leona Tam, Jelena Spanjol

Publikováno v: Journal of Business Ethics. 130:117-130

© 2014, Springer Science+Business Media Dordrecht. This study examines how the match (vs. mismatch) between personal and firm-level values regarding environmental responsibility affects employee job satisfaction and creativity and contributes to thr

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::825ba9227c2d0096906bf8fab77cd878
https://doi.org/10.1007/s10551-014-2208-6

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Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit

Autor: Leona Tam, Yuping Liu-Thompkins

Publikováno v: Journal of Marketing. 77:21-36

Not all repeat purchases are created equal. They can be driven by both positive reaction toward a brand (i.e., attitudinal loyalty) and automaticity triggered by non-brand-related contextual cues (i.e., habit). Combining the loyalty literature with r

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f153ee04ad2406fe8b62e996dc07d3a3
https://doi.org/10.1509/jm.11.0508

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Differential responses of loyal versus habitual consumers towards mobile site personalization on privacy management

Autor: Hyunjin Kang, Leona Tam, Wonsun Shin

We examine how two different underlying mechanisms of behavioral loyalty to a brand-attitudinal loyalty and habit-impact smartphone users' privacy management when they browse personalized vs. non-personalized mobile websites. The online experimental

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::65fa3f65442e25a28c0d566363129b36
https://hdl.handle.net/10453/102789

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