Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Leon Quera"'
Autor:
Kenneth L. Barasch, M. Wayne DeLozier, Leon Quera, Robert L. Bishop, Laurence Urdang, Charles Ramond, Cochrane Chase
Publikováno v:
Communication Booknotes. 9:4-5
M. Wayne DeLozier's The Marketing Communications Process (New York: McGraw-Hill, 1976---$12.95) Leon Quera's Advertising Campaigns: Formulation and Tactics (Columbus, Ohio: Grid Inc., 1977---$13.95) Cochrane Chase and Kenneth L. Barasch's Marketing P
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e71acea6911f41e75c31dff28cb3988f
https://doi.org/10.1080/10948007709489028
https://doi.org/10.1080/10948007709489028
Autor:
William T. Kelley, Leon Quera
Publikováno v:
Journal of Marketing. 38:105
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5eb991cff9d1d7e3d884cd80c69fb3c9
https://doi.org/10.2307/1250208
https://doi.org/10.2307/1250208