Zobrazeno 1 - 10
of 45
pro vyhledávání: '"Lennora Putit"'
Publikováno v:
Journal of International Business, Economics and Entrepreneurship, Vol 9, Iss 1 (2024)
In the race to forecast consumer behaviours and purchase patterns, a culmination of new ideas, theories, and research is brought forth and used. One such contemporary study on consumer behaviour is the subject of neuromarketing. An underlying theme a
Externí odkaz:
https://doaj.org/article/74d9d95a8ab149e1b5c74b02af41e38a
Publikováno v:
Journal of International Business, Economics and Entrepreneurship, Vol 7, Iss 1, Pp 53-60 (2022)
Being an essential component of Micro, Small, and Medium Enterprises (MSMEs), the emergence of social media in marketing is critical in attempting to make handicraft product businesses more financially viable. This study aims to explore the adoption
Externí odkaz:
https://doaj.org/article/1ecfb52b3867484898d25e8d511008c7
Publikováno v:
Journal of International Business, Economics and Entrepreneurship, Vol 6, Iss 1, Pp 41-53 (2021)
Nowadays, progressive developments in information technology and latest communication techniques have brought about increasingly significant variations in consumer behaviour. These changes have created a focused shift in companies’ business and mar
Externí odkaz:
https://doaj.org/article/dacb30880eb547349dcb54d301110d79
Publikováno v:
Journal of International Business, Economics and Entrepreneurship, Vol 5, Iss 1, Pp 50-58 (2020)
Technology has played a significant role in the development of business to business (B2B) or business to consumers’ (B2C) electronic commerce (or e-commerce) over the recent decades. The purpose of this study is to empirically examine determinants
Externí odkaz:
https://doaj.org/article/8285d5241e844e8199fabb144476fc31
Autor:
Lennora Putit, Mohamad Fariz Abdullah
Publikováno v:
Journal of International Business, Economics and Entrepreneurship, Vol 4, Iss 1, Pp 21-26 (2019)
Most of today’s business firms are facing numerous challenges in sustaining customer loyalty due to a ferocious competitive environment. This study explores issues on relationship marketing and customer loyalty within the mobile telecommunications
Externí odkaz:
https://doaj.org/article/326b39569c8241e28c2b855fc11d1d59
Autor:
Wang Cao, Lennora Putit
Publikováno v:
Information Management and Business Review. 15:204-209
With the continuous progress of Internet information technology and the further strengthening of Internet popularity in China, the evolving circumstance of its cross-border e-commerce platforms is presently fully operating. In particular, the B2C pla
Publikováno v:
Environment-Behaviour Proceedings Journal. 7:423-431
Malaysian millennials are reported to be struggling with stress and well-being issues at the workplace during the last decade. Drawing from the Self-Determination Theory, this study examines whether flexible working arrangements (FWAs) could impact m
Publikováno v:
International Journal of Academic Research in Business and Social Sciences. 13
Publikováno v:
PLANNING MALAYSIA. 21
This study investigates factors affecting Malaysian residents' municipal solid waste source separation behaviour. An extension of the theory of planned behaviour was applied by including the situational factor and perceived policy effectiveness in th
Autor:
Ahmed H. Alsharif, Nor Zafir Md Salleh, Alharthi Rami Hashem E, Ahmad Khraiwish, Lennora Putit, Lily Suriani Mohd Arif
Publikováno v:
Sustainability; Volume 15; Issue 5; Pages: 4603
This paper aims to explore academicians’ perceptions and perspectives regarding the limitations, challenges, and potential solutions of neuromarketing implementations in the Malaysian context. A semi-structured interview with 16 academicians was co