Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Lenna V. Shulga"'
Publikováno v:
Event Management. 27:301-319
To improve the effectiveness of corporate events, organizational leaders and meeting planners are increasingly looking for new approaches to involve attendees in active participation and cocreation of desired outcomes. The aim of this study was to ex
Publikováno v:
Journal of Hospitality and Tourism Management. 53:188-197
Publikováno v:
Journal of Hospitality Marketing & Management. 31:1026-1047
Autor:
Lenna V. Shulga, Daniel M. Spencer
Publikováno v:
Journal of Hospitality & Tourism Education. :1-11
Publikováno v:
Journal of Advertising. 52:5-23
Of the social media tools available to brand managers, consumer-generated advertising (CGA) has attractive features combining consumer-generated content, social media advertising, and online intera...
Autor:
Lenna V. Shulga
Publikováno v:
Journal of Hospitality and Tourism Management. 48:479-491
Hospitality value co-creation studies have generally focused on the customer. However, service-dominant logic postulates that all actors must benefit from successful value co-creation. In this study, the employee self-determination factors of autonom
Publikováno v:
International Journal of Contemporary Hospitality Management. 33:3040-3064
Purpose This study aims to examine how hospitality consumers of different generations appraise competitive service advantage (CSA) of service providers, based on providers’ business models and value propositions, particularly, how these perceptions
Autor:
James A. Busser, Lenna V. Shulga
Publikováno v:
Journal of Service Theory and Practice. 31:83-111
PurposeThe purpose of this study is to deepen the understanding of consumers value collaboration with a service provider, specifically, how consumer self-determination affects value co-creation outcomes.Design/methodology/approachSelf-determination t
Publikováno v:
Journal of Hospitality & Tourism Research. 45:672-696
The main purpose of this research was to investigate the reciprocal nature of trust in a service provider, established through consumer involvement in value co-creation. Grounded in service-dominant logic and social exchange theory, the study used an
Autor:
Lenna V. Shulga
Publikováno v:
Cornell Hospitality Quarterly. 62:498-515
As hospitality firms face increasing demands that require continuous change, it is imperative to design change management processes that allow for effective communication of change initiatives. This study of 235 employees examined the effects of orga