Perception on E-Commerce Drivers and Export Marketing Strategy: A Case Study on Small and Medium Enterprises (SMEs) in Labuan Federal Territory (F.T.)

Autor: Nasah, Caroline Rosie Jeffrey, Japang, Minah, Leng, Goh Say

Publikováno v: International Journal of eBusiness and eGovernment Studies, Vol 4, Iss 2 (2012)
Volume: 4, Issue: 2 1-9
International Journal of eBusiness and eGovernment Studies

The emergence of e-commerce technologies and rapid global expansions are the trends in today’s modern business landscape. Studies on the integration of e- commerce and firm’s export market strategy and export performance has shown significant res

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::7d2477996785e8a35913299ec99ea452
http://www.sobiad.org/eJOURNALS/journal_IJEBEG/arhieves/2012_no2_new/caroline_rosie.pdf