Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Lencastre, Paulo de"'
Publikováno v:
In Journal of Business Research September 2023 164
Publikováno v:
SSRN Electronic Journal.
This paper explores the opposition between abstract and figurative names and logos, considered together in a single stimulus. We created three experimental scenarios of fictitious names and logos, ranging from very abstract to very figurative stimuli
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f88ffd656c5368a06b124083a1d1f0b3
https://doi.org/10.2139/ssrn.4052517
https://doi.org/10.2139/ssrn.4052517
Autor:
Yue, Gin Kwan, Lencastre, Paulo de
Publikováno v:
Signos do Consumo; v. 12 n. 1 (2020): Transformações na publicidade e nos consumos a partir da mediação dos algoritmos e processos em Big Data; 57-69
Signos do Consumo
Universidade de São Paulo (USP)
instacron:USP
Signos do Consumo
Universidade de São Paulo (USP)
instacron:USP
El presente artículo presenta una discusión sobre la gestión de la marca McDonald's con la contribución de las operaciones logísticas, realizadas por un operador logístico, en una relación de asociación estratégica y nuevas tecnologías. Las
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3056::2d5060b6d9f363859faafec56411c8e1
https://www.revistas.usp.br/signosdoconsumo/article/view/164536
https://www.revistas.usp.br/signosdoconsumo/article/view/164536
Publikováno v:
Signos do Consumo; v. 11 n. 2 (2019): Signos do consumo em suas publicizações; 66-83
Signos do Consumo
Universidade de São Paulo (USP)
instacron:USP
Signos do Consumo
Universidade de São Paulo (USP)
instacron:USP
The aim of this case study is to show that it is possible to develop a branding approach with scarce resources, using simple but theoretically grounded practices. The authors – a communication manager, an architecture professor and a marketing prof
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3056::5b74efbcf50328c617b99d5b1c985d94
https://www.revistas.usp.br/signosdoconsumo/article/view/150764
https://www.revistas.usp.br/signosdoconsumo/article/view/150764
Publikováno v:
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Agência para a Sociedade do Conhecimento (UMIC)-FCT-Sociedade da Informação
instacron:RCAAP
Agência para a Sociedade do Conhecimento (UMIC)-FCT-Sociedade da Informação
instacron:RCAAP
It is critical to investigate reactions to the various name and logo redeployment alternatives available in the context of a merger. Yet research on this topic is relatively limited. This study contributes to the literature, by developing a typology
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::91ee89fbe64b2532976496c09265da3c
http://www.ambrandsig.org/images/GBC_2011_Oxford_Conference_proceedings.pdf
http://www.ambrandsig.org/images/GBC_2011_Oxford_Conference_proceedings.pdf
Publikováno v:
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Agência para a Sociedade do Conhecimento (UMIC)-FCT-Sociedade da Informação
instacron:RCAAP
Agência para a Sociedade do Conhecimento (UMIC)-FCT-Sociedade da Informação
instacron:RCAAP
Purpose- The purpose of this study is to investigate reactions to the various name and logo redeployment alternatives available in the context of a merger. Design/methodology/approach - This study develops a typology of the alternative visual identit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::37ede8cb1ca1f81d04d1e490ecf8f64b
Publikováno v:
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Agência para a Sociedade do Conhecimento (UMIC)-FCT-Sociedade da Informação
instacron:RCAAP
Agência para a Sociedade do Conhecimento (UMIC)-FCT-Sociedade da Informação
instacron:RCAAP
Purpose- One of the most important issues that arises in brand mergers is the choice of a name and logo for the new entity. The purpose of this research is to investigate reactions to the various name and logo redeployment alternatives available in t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::fb4e81678b84270fe526b64296f837f7
http://www.marketing-trends-congress.com/
http://www.marketing-trends-congress.com/
Autor:
Lencastre, Paulo de
Publikováno v:
idUS. Depósito de Investigación de la Universidad de Sevilla
instname
instname
O presente documento é urna pesquisa exploratoria sobre a identificaçâo da marca. O seu interesse, enquanto comunicaçâo de Gestáo Comercial e Marketing ñas Jomadas Hispano-Lusas de Gestáo Científica de Sevilha, pode concretizar-se no seguint
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=RECOLECTA___::59db8dd54a89a66f31c0e8418fddeaf9
Publikováno v:
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Submitted by Rita Monteiro (armonteiro@porto.ucp.pt) on 2019-10-30T13:34:14Z No. of bitstreams: 1 TFM_CosmeAlmeida_AvaliaçãoFinanceiraMarcasCA.pdf: 1410576 bytes, checksum: 2a1bb81c3cce563905e61c29e31d445e (MD5) Approved for entry into archive by M
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3056::06a1fc1a6a0b80fedcf3e8a481b7072e
Publikováno v:
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Project The technical quality of products no longer guarantees a sustainable differentiation to technology manufacturers. The widespread use of best production practices and the easy access to low cost resources make it difficult for these manufactur
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::813293d51216ae9a444ce9eaad10261e