Zobrazeno 1 - 2
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pro vyhledávání: '"Lena Hoeck"'
Autor:
Lena Hoeck, Martin Spann
Publikováno v:
Journal of Interactive Marketing. 50:81-99
Multiscreening refers to consumers’ simultaneous usage of multiple screen-based devices. Prior research has shown that simultaneous multiscreening distracts consumers and hinders cognitive processing. In this paper, we evaluate whether and how simu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6146c266300fa588cbaa974a9fe2ef8f
https://doi.org/10.1016/j.intmar.2020.01.002
https://doi.org/10.1016/j.intmar.2020.01.002
Autor:
Lena Hoeck, Martin Spann
Publikováno v:
Journal of Media Economics. 32:82-98
One of the core challenges in the media industry is attracting audiences. To this end, publishers, such as TV broadcasters, spend significant resources on advertising their contents on TV and in di...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::82e2a7404d9170e416340750b96635b2
https://doi.org/10.1080/08997764.2021.1890751
https://doi.org/10.1080/08997764.2021.1890751