Výsledky vyhledávání - "Leković Sonja"

Akademický článek

Role of electronic retailing in development of new retail marketing channels

Autor: Leković Sonja

Publikováno v: Anali Ekonomskog fakulteta u Subotici, Vol 2017, Iss 37, Pp 241-253 (2017)

Retailing is changing rapidly in modern conditions. The evolution of retail marketing channels with the advent of the Internet goes from orientation towards the product and the existing forms of competition, at the local level, to the emergence of ne

Externí odkaz: https://doaj.org/article/5caa6b0a8af24952964ae3d5052399f0

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Akademický článek

The role of retail strategy in the development and efficiency of business on the global electronic market

Autor: Končar Jelena, Leković Sonja

Publikováno v: Strategic Management, Vol 21, Iss 4, Pp 22-28 (2016)

Global market expansion and steady growth of international trade have lead to fiercer competition, and all with the aim to maintain its position on the market. Internationalization of business is becoming a new development strategy for large retail c

Externí odkaz: https://doaj.org/article/9907af1bf0154134959a4cad1c5d2205

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Akademický článek

The multichannel strategies in terms of internationalization of retailers

Autor: Končar Jelena, Leković Sonja

Publikováno v: Anali Ekonomskog fakulteta u Subotici, Vol 2015, Iss 33, Pp 361-371 (2015)

The intensive processes of globalization of markets lead to the expansion of global retailers that build their new competitive advantage on the market. On changes in competition, in terms of market globalization, affects internationalization of retai

Externí odkaz: https://doaj.org/article/7b081f6c25ec4fe4b01dd06ba5799655

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Akademický článek

Changes in marketing channels as a function of the development and competitiveness of retail alliances

Autor: Končar Jelena, Leković Sonja

Publikováno v: Anali Ekonomskog fakulteta u Subotici, Vol 2014, Iss 32, Pp 141-152 (2014)

The key structural and functional changes in marketing channels provide special role of the retailer. Retailing becomes irreplaceable and important link that performs an increasing number of functions in marketing channels. Integrated and global trad

Externí odkaz: https://doaj.org/article/fce1cc66319f435bbc0a0f0efb93a1a2

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Akademický článek

Specifics of marketing tools application in pharmacies: Case study Pharmacies Subotica

Autor: Stojkov Svetlana, Leković Sonja, Lazović Aleksandra, Đurić Dušan

Publikováno v: Marketing (Beograd. 1991), Vol 45, Iss 3, Pp 223-230 (2014)

The role of pharmacies in the social and health systems has gone through significant changes in the last decades of the twentieth century. From the place for the production of medicines, through procurement and distribution, pharmacy eventually becam

Externí odkaz: https://doaj.org/article/9ac95a463497452c831721ac08cf13b5

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