Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Leila Lefi Hajlaoui"'
Autor:
Abderrazak Gharbi, Leila Lefi Hajlaoui
Publikováno v:
Revue Gestion et Organisation, Vol 9, Iss 2, Pp 124-130 (2017)
Resume A l’ere de la modernite dans laquelle nous vivons, une tendance « retro » se developpe se basant sur le postulat que les choses etaient meilleures avant. Cette idee de nostalgie de passe a fait que les specialistes de la communication l’
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1d9b8bf796d637fe0cffb5a5049dee94
http://www.sciencedirect.com/science/article/pii/S2214423417300200
http://www.sciencedirect.com/science/article/pii/S2214423417300200
Autor:
Leila Lefi Hajlaoui, Abderrazak Gharbi
Publikováno v:
International Journal of Marketing Studies. 12:30
The use of nostalgia in the marketing domain has been the subject of several researches about consumer behaviour in general and advertising in particular. This multi-faceted concept offers a better understanding of consumer behavior and brand prefere
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2de3b99becb24ed6fa9a401bce6c2271
https://doi.org/10.5539/ijms.v12n1p30
https://doi.org/10.5539/ijms.v12n1p30