Zobrazeno 1 - 10
of 93
pro vyhledávání: '"Leighann C. Neilson"'
Autor:
Leighann C. Neilson
Publikováno v:
Journal of Historical Research in Marketing. 14:281-291
Purpose The purpose of this study is to respond to the Journal of Historical Research in Marketing special issue call for discussions that can assist advertising and marketing history researchers locate primary sources of interest to their research b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0358cb1c8b1d92104ca006311f398b23
https://doi.org/10.1108/jhrm-10-2021-0055
https://doi.org/10.1108/jhrm-10-2021-0055
Publikováno v:
Journal of Consumer Affairs.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::15878333aeef1c93893e74655654827c
https://doi.org/10.1111/joca.12508
https://doi.org/10.1111/joca.12508
Publikováno v:
Health Promotion International. 38
SummaryUsing the input-process-output (IPO) model as an organizing framework, this paper provides an overview of the literature on multiple dimensions of dietary supplement (DS) consumption. Based on a systematic review of 174 studies from different
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ec06ee51890d1c3bbf8b018fac735342
https://doi.org/10.1093/heapro/daac197
https://doi.org/10.1093/heapro/daac197
Autor:
Erin Barkel, Leighann C. Neilson
Publikováno v:
Journal of Historical Research in Marketing. 12:473-502
Purpose This paper aims to present a history of the marketing of hope chests in the USA, focusing in particular on one very successful sales promotion, the Lane Company’s Girl Graduate Plan. The Girl Graduate Plan is placed within its historical co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dc3b940fcc610d29cd5a1a3907eb20d7
https://doi.org/10.1108/jhrm-03-2020-0015
https://doi.org/10.1108/jhrm-03-2020-0015
Publikováno v:
European Accounting Review. 30:473-501
In response to this special issue’s focus on new directions in auditing research, specifically its call for more analysis on the ‘real’ impact of inclusion discourses within the accounting professi...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::36fec0910ac817cfacc3964a6ccc3fb1
https://doi.org/10.1080/09638180.2020.1786420
https://doi.org/10.1080/09638180.2020.1786420
Autor:
Nada Elnahla, Leighann C. Neilson
Publikováno v:
The International Review of Retail, Distribution and Consumer Research
Retaillance is surveillance in a brick-and-mortar retail setting. In today’s world, brick-and-mortar retailers are threatened by compe-tition from online retailers and the need to compete with sellers not just in the same city or country, but from
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::049c28670c6281a24778a887237e4afd
Publikováno v:
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration. 35:162-178
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5df0ae8152a615921519371ce878edcd
https://doi.org/10.1002/cjas.1392
https://doi.org/10.1002/cjas.1392