Zobrazeno 1 - 10
of 12
pro vyhledávání: '"Leela Tiangsoongnern"'
Several studies have shown that there is a negative impact of perceived risk on trust and on the online purchasing behaviour of buyers. Other research suggests a positive impact. However, these relationships have been suggested by using evidence obta
Publikováno v:
International Journal of Educational Management, 2016, Vol. 30, Issue 4, pp. 571-591.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJEM-10-2014-0136
Publikováno v:
Business Ethics, the Environment & Responsibility. 30:818-831
The role of spirituality in management is of growing interest, not least because it is closely related to business ethics, and, thus, how businesses treat customers and employees. The topic, however, still needs some conceptual development, as well a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d2d25f018dd94655cd6d10840257b8d4
https://doi.org/10.1111/beer.12375
https://doi.org/10.1111/beer.12375
Publikováno v:
Journal of Product & Brand Management. 26:262-281
Purpose Business use of social media is increasing rapidly as marketers aim to increase customer brand engagement (CBE) in brand communities to enhance the brand experience. However, use of social media for marketing communications is not well unders
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8bb5bb563e3c140c2ae3b076d594e795
https://doi.org/10.1108/jpbm-08-2015-0956
https://doi.org/10.1108/jpbm-08-2015-0956
Publikováno v:
International Journal of Educational Management. 30
Purpose This research examines the effects of University Social Responsibility (USR) on the brand image of private universities in Thailand. Brand image is important for entry into the consideration set as prospective students evaluate options for un
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3de1db0cc9dffe0877e56a78b369c77a
https://doi.org/10.1108/ijem-10-2014-0136
https://doi.org/10.1108/ijem-10-2014-0136
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 24:433-460
PurposeThe purpose of this study is to seek to investigate the impact that perceived risk and trust have on online purchasing behavior, in particular the nature of purchasing associations within the expensive, complex, high risk and credence products
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d7273f79e8db79bfab21fc4965612e88
https://doi.org/10.1108/13555851211237902
https://doi.org/10.1108/13555851211237902
Publikováno v:
SSRN Electronic Journal.
Marketers are increasingly using social media to increase engagement in brand communities, but this is such a new area that there has been limited research about how to make it work well for social media corporate webpages. This research looks at how
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::da5aa00bcb9d7db424b9d5855feee91d
https://doi.org/10.2139/ssrn.2727178
https://doi.org/10.2139/ssrn.2727178
Publikováno v:
SSRN Electronic Journal.
This research examines the role of University Social Responsibility (USR) in gaining inclusion in the brand consideration set for private universities in Thailand. USR may impact directly, or through brand image. Marketing communications is also impo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6e9b48ccabbef933262befb795f3cedc
https://doi.org/10.2139/ssrn.2727170
https://doi.org/10.2139/ssrn.2727170
Publikováno v:
SSRN Electronic Journal.
Businesses need to retain long-term relationships with their customers. However, crisis creates uncertainty and consumers change consumption behavior, usually reducing expenditure for non-essentials. Much of the little work on marketing communication
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fa144c778b05bd5f351e57f80cdb577d
https://doi.org/10.2139/ssrn.2727797
https://doi.org/10.2139/ssrn.2727797
Publikováno v:
SSRN Electronic Journal.
Purpose: This research examines the effects of University Social Responsibility (USR) on the brand image of private universities in Thailand. Brand image is important for entry into the consideration set as prospective students evaluate options for u
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b3d9204e30831d94cb3c925600251cba
https://doi.org/10.2139/ssrn.2591275
https://doi.org/10.2139/ssrn.2591275