Zobrazeno 1 - 10
of 324
pro vyhledávání: '"Leeflang, Peter S.H"'
Publikováno v:
Journal of Marketing Research (JMR); Oct2024, Vol. 61 Issue 5, p955-974, 20p
Publikováno v:
In European Management Journal October 2023 41(5):730-743
Publikováno v:
Journal of Marketing, 2017 Sep 01. 81(5), 1-15.
Externí odkaz:
https://www.jstor.org/stable/44879166
Autor:
Leeflang, Peter S.H.
Publikováno v:
European Journal of Marketing, 2017, Vol. 51, Issue 7/8, pp. 1153-1160.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-03-2017-0172
Publikováno v:
European Journal of Marketing, 2017, Vol. 51, Issue 5/6, pp. 1049-1074.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-12-2013-0729
Publikováno v:
Journal of Marketing Research (JMR). Feb2010, Vol. 47 Issue 1, p173-185. 13p. 2 Charts, 5 Graphs.
Autor:
Van Heerde, Harald J.1 heerde@kub.nl, Leeflang, Peter S.H.2 p.sh.leeflang@eco.rug.nl, Wittink, Dick R.2,3 dick.wittink@yale.edu
Publikováno v:
Journal of Marketing Research (JMR). May2001, Vol. 38 Issue 2, p197-215. 19p. 1 Black and White Photograph, 5 Graphs.
Autor:
Verhoef, Peter C1, Leeflang, Peter S.H2
Publikováno v:
Journal of Marketing. Mar2009, Vol. 73 Issue 2, p14-37. 24p. 1 Diagram, 10 Charts, 1 Graph.
Publikováno v:
In Technological Forecasting & Social Change October 2014 88:49-63
Publikováno v:
In International Business Review February 2014 23(1):284-292