Zobrazeno 1 - 10
of 23
pro vyhledávání: '"Lee McGuigan"'
Publikováno v:
Big Data & Society, Vol 10 (2023)
Digital advertising and technology companies are resigned to a new privacy imperative. They are bracing for a world where third-party tracking will be restricted by design or by law. Digital resignation typically refers to how companies cultivate a s
Externí odkaz:
https://doaj.org/article/232c711665dd494bba6b39783242976c
Autor:
Jake Goldenfein, Lee McGuigan
Publikováno v:
Journal of Law and Political Economy, Vol 3, Iss 3 (2023)
Platform business models rest on an uneven foundation. Online behavioral advertising drives revenue for companies like Meta, Google, and Amazon, with privacy self-management governing the flows of personal data that help platforms dominate advertisin
Externí odkaz:
https://doaj.org/article/3380606c5f724c8d8f3574fddbb4345e
Publikováno v:
Big Data & Society, Vol 8 (2021)
Mechanism design is a form of optimization developed in economic theory. It casts economists as institutional engineers, choosing an outcome and then arranging a set of market rules and conditions to achieve it. The toolkit from mechanism design is w
Externí odkaz:
https://doaj.org/article/e0cf039a394a4040adeaa2cc6d7a5a33
Autor:
Lee McGuigan, Marcel Rosa-Salas
Publikováno v:
The Routledge Companion to Advertising and Promotional Culture ISBN: 9781003124870
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cb02f76d4fec918d617a2d0ab3fd379b
https://doi.org/10.4324/9781003124870-14
https://doi.org/10.4324/9781003124870-14
Publikováno v:
Advertising & Society Quarterly. 23
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bbd93408fdb512c6da8a8a21dbe0bc5a
https://doi.org/10.1353/asr.2022.0022
https://doi.org/10.1353/asr.2022.0022
Autor:
Lee McGuigan
Publikováno v:
The Routledge Companion to Media Industries ISBN: 9780429275340
The Routledge Companion to Media Industries
The Routledge Companion to Media Industries
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0541339be0b025af0cb0e8524af3f1a4
https://doi.org/10.4324/9780429275340-12
https://doi.org/10.4324/9780429275340-12
Autor:
Lee McGuigan
Publikováno v:
New Media & Society. 21:2366-2385
Programmatic advertising describes techniques for automating and optimizing transactions in the audience marketplace. Facilitating real-time bidding for audience impressions and personalized targeting, programmatic technologies are at the leading edg
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::69a2ed4616276405c1ec8a845f89af6f
https://doi.org/10.1177/1461444819846449
https://doi.org/10.1177/1461444819846449
Autor:
Lee McGuigan, Rosemary Clark-Parsons
Publikováno v:
Critical Studies in Television: The International Journal of Television Studies. 14:55-73
This article analyses hunting television shows selected from three cable channels dedicated to outdoor programming. Despite this genre’s long standing and its influence on mainstream spin-offs, such as Duck Dynasty (2012–present), almost no resea
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8057f3b2bde8048c7e851a871c9de2c2
https://doi.org/10.1177/1749602018816931
https://doi.org/10.1177/1749602018816931
Autor:
Emily Hund, Lee McGuigan
Publikováno v:
Communication, Culture and Critique. 12:18-35
This article develops a critical analysis of Instagram’s influencer economy by introducing and unpacking a phenomenon we call shoppable life. The term shoppable life is intended to capture the ideas that: (a) social media users perform lifestyles w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4f5f22484c5b26c30ea8e63ab6e41188
https://doi.org/10.1093/ccc/tcz004
https://doi.org/10.1093/ccc/tcz004
Publikováno v:
Big Data & Society, Vol 8 (2021)
Mechanism design is a form of optimization developed in economic theory. It casts economists as institutional engineers, choosing an outcome and then arranging a set of market rules and conditions to achieve it. The toolkit from mechanism design is w
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::02e52217b1b8c5bfe9e1f0906ce3ed87