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pro vyhledávání: '"Lee,Mingchian"'
Autor:
Lee,Mingchian, 李明倩
100
This study investigated persuasion of advertisements with fear appeal and the influence of self-regulatory focus. This paper totally contained 3 empirical studies, including one brainwave analysis and two experimental designs with questionna
This study investigated persuasion of advertisements with fear appeal and the influence of self-regulatory focus. This paper totally contained 3 empirical studies, including one brainwave analysis and two experimental designs with questionna
Externí odkaz:
http://ndltd.ncl.edu.tw/handle/40097987117650799113
