Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Lee, Jennifer JooYeon"'
Autor:
Lee, Jennifer JooYeon, Kim, Hyunuk
Marketing scholars have underscored the importance of conceptual articles in providing theoretical foundations and new perspectives to the field. This paper supports the argument by employing two network-based measures - the number of citations and t
Externí odkaz:
http://arxiv.org/abs/2308.14724
Autor:
Lee, Jennifer JooYeon, Ma, Zecong
Publikováno v:
Journal of Research in Interactive Marketing, 2021, Vol. 16, Issue 2, pp. 277-291.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JRIM-03-2020-0046
Publikováno v:
Journal of Consumer Marketing, 2021, Vol. 38, Issue 7, pp. 766-779.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-12-2020-4280
Autor:
Lee, Jennifer JooYeon, Ma, Zecong
Publikováno v:
Journal of Research in Interactive Marketing; August 2021, Vol. 16 Issue: 2 p277-291, 15p