Zobrazeno 1 - 10
of 32
pro vyhledávání: '"Leak, Roland"'
Publikováno v:
Atlantic Marketing Journal; Summer2024, Vol. 13 Issue 2, p1-10, 10p
Publikováno v:
Financial Services Review. 2022, Vol. 30 Issue 3, p179-190. 12p.
Publikováno v:
Journal of Marketing Theory and Practice, 2017 Apr 01. 25(2), 141-159.
Externí odkaz:
https://www.jstor.org/stable/48542674
Autor:
Cort, Kathryn1 ktcort@ncat.edu, Leak, Roland1 rlleak@ncat.edu
Publikováno v:
Atlantic Marketing Journal. 2022, Vol. 11 Issue 1, p1-15. 16p.
Autor:
Leak, Roland L.1 (AUTHOR) rlleak@ncat.edu, McNeil, Kimberly R.1 (AUTHOR), Crockett, David2 (AUTHOR)
Publikováno v:
Journal of Consumer Affairs. Jun2021, Vol. 55 Issue 2, p445-463. 19p. 2 Charts.
Autor:
Leak, Roland
This study is designed to investigate the antecedents to a disadvantaged/disempowered group becoming accepting of an ally from a privileged outgroup
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4445bea0114f61d598b522b82a147e08
Autor:
Leak, Roland
Study to understand how disadvantaged groups perceive brands positioned as community allies
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::95afd257f78a63a957cdcf69d02480c8
Publikováno v:
Atlantic Marketing Journal; 2021, Vol. 10 Issue 2, p1-15, 15p
Autor:
Leak, Roland L.1, McNeil, Kimberly R.1
Publikováno v:
Society for Marketing Advances Proceedings. Nov2016, p540-541. 2p.
Autor:
McNeil, Kimberly R.1, Leak, Roland L.1
Publikováno v:
Society for Marketing Advances Proceedings. Nov2016, p202-203. 2p.