Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Leah Warfield Smith"'
Autor:
Leah Warfield Smith, Randall Lee Rose, Alex R. Zablah, Heath McCullough, Mohammad 'Mike' Saljoughian
Publikováno v:
Journal of the Academy of Marketing Science. 51:530-550
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c3480e14432cb337bcbfa553a0f060a0
https://doi.org/10.1007/s11747-022-00900-8
https://doi.org/10.1007/s11747-022-00900-8
Autor:
Randall L. Rose, Leah Warfield Smith
Publikováno v:
International Journal of Research in Marketing. 37:301-319
The lack of typical nonverbal cues in digitally mediated marketing communication (e.g., text messages, social media etc.) creates special challenges for marketers desiring to manage customer relationships. To overcome these limitations, marketers hav
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::614faefa279cc80945c914101e4a6e69
https://doi.org/10.1016/j.ijresmar.2019.09.004
https://doi.org/10.1016/j.ijresmar.2019.09.004