Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Le Serre, Delphine"'
Culture as a moderator of cognitive age and travel motivation/perceived risk relations among seniors
Publikováno v:
Journal of Consumer Marketing, 2017, Vol. 34, Issue 5, pp. 455-466.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-02-2014-0869
Autor:
Le Serre, Delphine, Chevalier, Corinne
Publikováno v:
Journal of Consumer Marketing, 2012, Vol. 29, Issue 4, pp. 262-270.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/07363761211237335
Autor:
LE SERRE, Delphine1, CHEVALIER, Corinne2
Publikováno v:
Revue Française du Marketing. avr2013, Issue 241, p39-57. 19p.
Autor:
Le Serre, Delphine1 (AUTHOR), Legohérel, Patrick2 (AUTHOR) patrick.legoherel@univ-angers.fr, Weber, Karin3 (AUTHOR)
Publikováno v:
Journal of International Consumer Marketing. Mar/Apr2013, Vol. 25 Issue 2, p61-79. 19p. 9 Charts.
Autor:
Le Serre, Delphine
Publikováno v:
Amfiteatru Economics Journal
Amfiteatru Economics Journal, 2008, pp 190-201
The 2007 International Conference on Tourism. ASE
The 2007 International Conference on Tourism. ASE, Nov 2007, Bucharest, Romania
Amfiteatru Economics Journal, 2008, pp 190-201
The 2007 International Conference on Tourism. ASE
The 2007 International Conference on Tourism. ASE, Nov 2007, Bucharest, Romania
International audience; This article proposes a new, stable and precise identification of the senior consumer for the tourism industry. The first part of this research, based mainly on an in depth analysis of the review of literature in Marketing and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::969192e063340d738f16e56c285b2555
https://hal.archives-ouvertes.fr/hal-00879298
https://hal.archives-ouvertes.fr/hal-00879298
Publikováno v:
Journal of International Consumer Marketing
Journal of International Consumer Marketing, Taylor & Francis (Routledge), 2013, 21 (2), pp.97-107
Journal of International Consumer Marketing, Taylor & Francis (Routledge), 2013, 21 (2), pp.97-107
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::9de164456a8eef1955843760e4da2ef4
https://hal.univ-angers.fr/hal-03107057
https://hal.univ-angers.fr/hal-03107057
Autor:
Le Serre, Delphine
Publikováno v:
Proceedings of the 9th International Congress Marketing Trends
9th International Congress Marketing Trends
9th International Congress Marketing Trends, Jan 2010, Venise, Italy. 30 p
9th International Congress Marketing Trends
9th International Congress Marketing Trends, Jan 2010, Venise, Italy. 30 p
http://www.marketing-trends-congress.com/2010_cp/Materiali/Paper/Fr/Le%20Serre.pdf; International audience; A comparison between the influences of four subjective ages' variables (cognitive age, ideal age, youth age and discrepancy age) on the senior
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::26ae4ba9b10e82ff0591959e7638eeb2
https://halshs.archives-ouvertes.fr/halshs-00471584
https://halshs.archives-ouvertes.fr/halshs-00471584
Autor:
Le Serre, Delphine
A comparison between the influences of four subjective ages' variables (cognitive age, ideal age, youth age and discrepancy age) on the senior travellers' behaviours reveals that the discrepancy between the cognitive age and the ideal age is the most
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______166::26ae4ba9b10e82ff0591959e7638eeb2
https://shs.hal.science/halshs-00471584
https://shs.hal.science/halshs-00471584
Autor:
Le Serre, Delphine
Publikováno v:
Proceedings of the 2008 International Marketing Trends Congress
2008 International Marketing Trends Congress
2008 International Marketing Trends Congress, Jan 2008, Venezia, Italy. 30 p
2008 International Marketing Trends Congress
2008 International Marketing Trends Congress, Jan 2008, Venezia, Italy. 30 p
International audience
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::e99250ccbf08ac6fc3f46584b7087a49
https://shs.hal.science/halshs-00260182
https://shs.hal.science/halshs-00260182
Autor:
Le Serre, Delphine
Publikováno v:
Colloque International IPAG NAPIER "Secteur du tourisme, nouvelles menaces et opportunités ; quelles stratégies de réponse ?"
Colloque International IPAG NAPIER "Secteur du tourisme, nouvelles menaces et opportunités ; quelles stratégies de réponse ?", Sep 2007, Paris, France
Colloque International IPAG NAPIER "Secteur du tourisme, nouvelles menaces et opportunités ; quelles stratégies de réponse ?", Sep 2007, Paris, France
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::d3235030b03fd67d85d2f093cec2dc7c
https://halshs.archives-ouvertes.fr/halshs-00260174
https://halshs.archives-ouvertes.fr/halshs-00260174