Výsledky vyhledávání - "Le Quang Hieu"

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Discussing Marketing Strategy in Hoi An Tourist Holding Company - A Case in Tourism Industry in Vietnam

Autor: Le Quang Hieu, Vu Viet Tien, Ha Thuy Mai

Publikováno v: Asian Journal of Basic Science & Research. :95-105

Over years, Hoi An Tourism Holding Company (HOT) is not only contributes to solving local labor, contributes to the state budget, but also actively takes care of social security issues. Marketing strategy for HOT can include: Creating a package produ

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6544098f5579bb7369d0be5465f0b84c
https://doi.org/10.38177/ajbsr.2022.4207

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Analysis of Marketing Strategy and Successful Leadership in a Case of Hyundai Motor Company

Autor: Le Quang Hieu, Truong Dinh Trang

Publikováno v: Mediterranean Journal of Basic and Applied Sciences. :36-47

Hyundai leads the automobile industry and has made very positive contributions to the overall achievements of economic and social values. Kang et al (2014) pointed In constructing global marketing strategy, Hyundai Motor’s vision is "Lifetime partn

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::081be2704f195dd027f380a715deb8bd
https://doi.org/10.46382/mjbas.2022.6205

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Further Discussion on Marketing Mix Strategy of Vinamilk in Vietnam - A Lesson for Maintaining its Leadership Position in the Market

Autor: Le Quang Hieu, Truong Dinh Trang

Publikováno v: Asian Journal of Applied Science and Technology. :64-73

Vinamilk is the leading enterprise of the dairy processing industry in Vietnam. In addition to product quality that many customers trust, Vinamilk's brand is also known by many famous and effective marketing strategies and campaigns. By observations

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4ead6c4cf19f589a4b2f1aff70b99ea5
https://doi.org/10.38177/ajast.2022.6208

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Discussion on Leadership of BIDV Bank in Vietnam - And Analyzing Roles of Marketing 4P Strategy of the Bank

Autor: Le Quang Hieu, Vu Viet Tien

Publikováno v: Asian Journal of Basic Science & Research. :83-94

Our study shows that BIDV, who became Best retail bank in Vietnam in recent years, has made very positive contributions to the overall achievements of the banking industry, need to clearly define the customers they want to focus on so that they can o

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4d178a142db5c398efba7154bff60612
https://doi.org/10.38177/ajbsr.2022.4206

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Determinants of Gen Z Online Buying Behavior: A Quantitative Research

Autor: Le Quang Hieu, Nguyen Thi Loan

Publikováno v: Asian Journal of Applied Science and Technology. :36-48

Online shopping is growing at the fastest rate and gradually becoming a popular and trusted shopping channel of customers around the world, in which, the customer group accounts for a large proportion and tends to lead consumer behavior. Current and

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6b067244e0f8d0948cd12c52b0f25d27
https://doi.org/10.38177/ajast.2022.6206

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Why do micro-businesses hesitate to 'grow up'?

Autor: Vu Hong Van, Nguyen Khanh Doanh, Le Quang Hieu

Publikováno v: Asia-Pacific Journal of Business Administration. 13:409-432

PurposeThis study analyzes the factors that affect the decisions of micro-businesses to switch to enterprises in Thanh Hoa, Vietnam.Design/methodology/approachIn order to explain the behavior of micro-businesses in switching to enterprises, the autho

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d6be1bde24edfaa5cab0456e61d6f5d3
https://doi.org/10.1108/apjba-02-2021-0049

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The Impact of Pro-environmental Beliefs and Personal Norms on Green Cosmetics Purchase Intention: A Study of Gen Z in Vietnam

Autor: Le Quang Hieu, Dinh Tran Ngoc Huy, Van Tuan Pham

Publikováno v: Revista Gestão Inovação e Tecnologias. 11:1748-1763

Health consciousness and environmental issues have been concerned greatly in recent years. In the cosmetics industry, these considerations initiated a tendency for Generation Z (Gen Z) to purchase green cosmetics instead of chemical cosmetics. This p

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e3080ad6e0e524075c58711bad173d7d
https://doi.org/10.47059/revistageintec.v11i2.1796

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