Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Le Dinh Minh TRI"'
Publikováno v:
African Journal of Hospitality, Tourism and Leisure, Vol 13, Iss 2, Pp 383-392 (2024)
This study aims to investigate how consumer-celebrity match impacts brand engagement and loyalty in the hospitality industry with an effort to understand better consumer-celebrity marketing and its underlying principles the Meaning Transfer Model (MT
Externí odkaz:
https://doaj.org/article/b50080d497e248a4813a5431ab582fdb
Autor:
Nguyen Ha Quynh Anh, Le Dinh Minh Tri
Publikováno v:
Ho Chi Minh City Open University Journal of Science - Social Sciences, Vol 12, Iss 1, Pp 79-95 (2022)
Although of the potential growth of music video marketing in Vietnam, rare research explores its effectiveness in branding. This study examines the influence of celebrity image and musical congruity in a music video on brand awareness, attitude, purc
Externí odkaz:
https://doaj.org/article/19f70290a58d4263a2891c22549755af
Publikováno v:
Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Vol 12, Iss 2, Pp 65-81 (2022)
This study examines the influences of Online Interaction Propensity in university confessions pages, Attitude toward participating in university confessions pages, and Higher Education involvement on the engagement of students with their university.
Externí odkaz:
https://doaj.org/article/17aa67e176fc4bf496ea995a4158b1f9
Autor:
Mai Ngoc Khuong, Nguyen Khoa Truong An, Truong Nhu Doanh, Le Dinh Minh Tri, Nguyen Ngoc Duy Phuong, Truong Lam Thanh
Publikováno v:
Management Science Letters (2020)
Externí odkaz:
https://doaj.org/article/615d8d6d61764dc3bf619806027942f1
Autor:
Le Dinh Minh Tri, Vo Bao Loc
Publikováno v:
Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Vol 3, Iss 1, Pp 80-95 (2013)
Internet shopping is now enjoying its prevalence and rapid development in Vietnam. One of factors could be high barrier for this development is consumers’ trust. Lack of trust on websites is a primary reason why many web users do not shop online. T
Externí odkaz:
https://doaj.org/article/3b66e9f7408e4d4abe251ed81e108b29
Publikováno v:
Urban Transformational Landscapes in the City-Hinterlands of Asia ISBN: 9789811987250
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7b2a1a7b096594fd957d2f555d98f277
https://doi.org/10.1007/978-981-19-8726-7_17
https://doi.org/10.1007/978-981-19-8726-7_17
Publikováno v:
HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - SOCIAL SCIENCES. 11:101-115
As the higher education sector is more competitive and globalized, service quality and student satisfaction are increasingly essential and attract more attention. However, research on this topic usually employed general service models applied for the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5e8c1ff9c9a31b398307c5f2c78f2aaa
https://doi.org/10.46223/hcmcoujs.soci.en.11.1.1905.2021
https://doi.org/10.46223/hcmcoujs.soci.en.11.1.1905.2021
Autor:
Vo Bao Loc, Le Dinh Minh Tri
Publikováno v:
Ho Chi Minh City Open University Journal of Science-Economics and Business Administration, Vol 3, Iss 1, Pp 80-95 (2013)
Internet shopping is now enjoying its prevalence and rapid development in Vietnam. One of factors could be high barrier for this development is consumers’ trust. Lack of trust on websites is a primary reason why many web users do not shop online. T
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::07b1eba3a7b6bd68b7b447f1ced93428
https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/105
https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/105
Autor:
Hoàng Thúy Mai, Lê Đình Minh Trí
Publikováno v:
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Vol 17, Iss 4, Pp 51-63 (2022)
Tính đến năm 2019, tổng số doanh nghiệp đầu tư đang hoạt động trên địa bàn tỉnh Bến Tre là 3,343 doanh nghiệp, đăng ký tổng số vốn trên 29,000 tỷ đồng. Với sự cạnh tranh ngày càng cao trong vi
Externí odkaz:
https://doaj.org/article/2eb720bf29ce49c78d3acfd1635552bf
Autor:
Nguyễn Ngọc Duy Phương, Lê Đình Minh Trí, Võ Tường Huân, Trần Quốc Cường, Trịnh Thị Thùy Dương
Publikováno v:
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Vol 15, Iss 3, Pp 5-21 (2021)
The study aims to investigate the relationship between customer value co-creation behavior, satisfaction and loyalty in healthcare industry. Value co-creation behavior is defined customer participation behavior, which refers to required (in-role) beh
Externí odkaz:
https://doaj.org/article/76bfd6b475e94ac580529e47f6ace1bf