Výsledky vyhledávání - "Lax, John R."

Akademický článek

Leveraging Virtual Attribute Experience in Video Games to Improve Brand Recall and Learning

Autor: Besharat, Ali, Kumar, Anand, Lax, John R., Rydzik, Eric J.

Publikováno v: Journal of Advertising, 2013 Apr 01. 42(2/3), 170-182.

Externí odkaz: http://www.jstor.org/stable/24749882

Zobrazit plný text záznamu

Plný text ve formátu HTML

Conference

TWENTY-FIRST CENTURY INTERVIEWING FOR TWENTY-FIRST CENTURY JOBS. ARE WE PREPARING OUR STUDENTS FOR TODAY'S JOB MARKET?

Autor: Lax, John R.¹, Pantzalis, Ioannis¹

Publikováno v: International Conference on e-Learning. 2019, p252-256. 5p.

Zobrazit plný text záznamu

Dissertation/ Thesis

THE IMPACT OF LOCAL ECONOMIC DEVELOPMENT ACTIVITIES ON PERCEIVED BRAND EQUITY IN THE HIGHER EDUCATION SECTOR – AN EXAMINATION OF THREE STAKEHOLDER SEGMENTS

Autor: Lax, John R.

Publikováno v: HCBE Theses and Dissertations.

Branding and brand equity, both as theoretical constructs and as a critical part of applied marketing, have received considerable attention in the academic and practitioner literature. Brand equity, generally considered to be the differential in posi

Externí odkaz: http://nsuworks.nova.edu/hsbe_etd/133
http://nsuworks.nova.edu/cgi/viewcontent.cgi?article=1130&context=hsbe_etd

Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání