Zobrazeno 1 - 10
of 63
pro vyhledávání: '"Lawrence L. Garber"'
Publikováno v:
Journal of Business & Industrial Marketing. 35:2067-2077
Purpose This paper aims to test the proposition that integrated marketing communications (IMC) practice is lagging in the trucking industry. It stems from the more general proposition extant in the literature that business to business (B2B) IMC pract
Publikováno v:
Food Quality and Preference. 96:104375
A broad literature indicates two primary motives for consumers using organic food, a concern for health and a concern for the environment. Surprisingly, there is far less research examining the relationship between motivation and its principle antece
Publikováno v:
Handbook of Eating and Drinking ISBN: 9783319753881
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::da58121652b94a92f2265887e7b42eb9
https://doi.org/10.1007/978-3-030-14504-0_181
https://doi.org/10.1007/978-3-030-14504-0_181
Publikováno v:
The International Journal of Management Education. 16:205-223
Though it may be commonly believed that well-developed gender-based learner profiles exist, this is far from the case. This research is focused on compiling complete profiles for female and male learners from a dated and piecemeal literature and vali
Publikováno v:
Journal of Marketing Theory and Practice. 26:280-288
Hypothesis of no difference are null hypotheses for studies to show that populations differ. To show that populations are essentially the same, the appropriate null is that substantial differences do exist. We propose that there is a pent-up conceptu
Publikováno v:
The International Journal of Management Education. 15:11-29
We examine gender differences in learning style revealed by attitudinal response to participation in serious business games. Two hundred twenty undergraduate business students played The Marketing Game! and completed exit surveys soliciting their att
Autor:
Susan E.P. Bastian, Jacqueline H. Beckley, France Bellisle, Rebecca N. Bleibaum, David Blumenthal, Christina Bodin Danielsson, Ünal Ö. Boya, Armand V. Cardello, Edith Classen, Lukas Danner, Nicolas Darcel, Julien Delarue, Anestis Dougkas, John S.A. Edwards, Lawrence L. Garber, Davide Giacalone, Agnès Giboreau, I. Goisbault, Christina Hartmann, Heather J. Hartwell, Patrick Hehn, Nathalie Herbeth, Suzanne Higgs, Lotte Holm, Eva M. Hyatt, Sara R. Jaeger, Trent E. Johnson, Martin J. Kern, Carla Lynn Kuesten, Thierry Lageat, Jacob Lahne, Monica Laureati, René Lion, Thomas Bøker Lund, Dariah Lutsch, Johanna Mäkelä, Herbert L. Meiselman, Jun Niimi, Mari Niva, Ella Pagliarini, Frank Pessel, Uyen Thuy Xuan Phan, Betina Piqueras-Fiszman, Maartje P. Poelman, C. Porcherot, Sarah Price, Katelijn Quartier, Renata Ristic, Helen Ruddock, Laure Saulais, Michael Siegrist, Sara Spinelli, Ingrid H.M. Steenhuis, Heather Thomas, Jan Vanrie, M.C. Vignon-Mares, Brian Wansink, Elizabeth H. Zandstra
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::89ab225789ef602412e24e7c38e3842d
https://doi.org/10.1016/b978-0-12-814495-4.09992-x
https://doi.org/10.1016/b978-0-12-814495-4.09992-x
Packaging in the store serves as a tool for persuasive communication. As such, a package represents a brand to shoppers in several ways—as a unique brand identifier, as a contrasting element that catches the eye, and as a carrier of brand meaning.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0d10094c2d26ef3e4a4c3471f6927c17
https://doi.org/10.1016/b978-0-12-814495-4.00027-1
https://doi.org/10.1016/b978-0-12-814495-4.00027-1
Publikováno v:
Journal of Food Products Marketing. 22:486-500
We extend research testing the effects of food color on flavor perception to analogous color. Analogous colors are those found next to each other on the color wheel. Subjects were assigned the task of tasting and evaluating a fruit-flavored beverage.
Publikováno v:
International Journal of Management Practice. 13:604
This paper takes an exploratory step toward more deeply understanding how the millennials of emerging versus developed economies perceive organic products, represented by India. We find that Indian focus groups perceive organic products more holistic