Zobrazeno 1 - 10
of 71
pro vyhledávání: '"Lawrence B. Chonko"'
Publikováno v:
Journal of Interactive Marketing. 57:1-17
Crowdfunding is an online method of fundraising from a large audience. Digital Word of Mouth (DWOM) via social media has become a popular promotion platform for crowdfunding campaigns due to its negligible nominal cost. While one may expect that prom
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::106fdd6ad53133d95060483fd5648182
https://doi.org/10.1177/10949968221074726
https://doi.org/10.1177/10949968221074726
Publikováno v:
Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
Donations by individuals make up the vast majority of contributions received by nonprofit organizations. Based on the statistics published by Giving USA, around 72% of donations made in 2014 ($258.5 billion) were individual contributions. Not surpris
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::521d7ccf928c907b6aeebabba3896ba5
https://doi.org/10.1007/978-3-030-39165-2_165
https://doi.org/10.1007/978-3-030-39165-2_165
Publikováno v:
Industrial Marketing Management. 69:221-234
In this research we demonstrate how various facets of communication influence customer loyalty in a B2B selling environment. Palmatier, Scheer, and Steenkamp (2007) show that salesperson owned loyalty (customers' loyalty specific to the salesperson)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4badaba8202287fea61d14f7aca56623
https://doi.org/10.1016/j.indmarman.2017.08.018
https://doi.org/10.1016/j.indmarman.2017.08.018
Autor:
Shelby D. Hunt, Lawrence B. Chonko
Publikováno v:
Journal of Global Scholars of Marketing Science. 28:86-95
This article provides some reflections on our paper, “Ethics in Marketing Management: An Empirical Examination,” originally published in the Journal of Business Research in 1985. We first offer som...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3483d0484deefaec176bcbf9e01981db
https://doi.org/10.1080/21639159.2017.1410774
https://doi.org/10.1080/21639159.2017.1410774
Autor:
Lawrence B. Chonko
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid
Publikováno v:
AMS Review. 6:59-78
There is considerable confusion about what constitutes servant leadership. This paper outlines an approach to guide empirical investigation, while also addressing current inexact specifications of servant leadership, the issue of the unique dimension
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7d36c89fca6ae577a7fa4ab7dca39e1f
https://doi.org/10.1007/s13162-016-0075-2
https://doi.org/10.1007/s13162-016-0075-2
Publikováno v:
Journal of Personal Selling & Sales Management. 36:40-58
In this paper, we examine servant leadership as a promising leadership style for today's dynamic sales environments. Conceptual and empirical literature points to servant leadership's strong potential in facilitating benefits to salespeople and the o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::171371cbbc239746fffb18b5a173bc9f
https://doi.org/10.1080/08853134.2016.1151303
https://doi.org/10.1080/08853134.2016.1151303
Publikováno v:
Journal of Interactive Marketing. 32:70-88
Marketing researchers and practitioners are showing substantial interest in social media communication, trying to understand the challenges and opportunities associated with this new cultural and social phenomenon. In this research, the authors exami
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7b3db8c5370a2c793fa70f23e1e7187a
https://doi.org/10.1016/j.intmar.2015.09.001
https://doi.org/10.1016/j.intmar.2015.09.001
Publikováno v:
Journal of Personal Selling & Sales Management. 33:197-209
Organizations can pursue a competitive advantage by guarding and enhancing one of its most precious marketplace assets—the sales force. Hiring salespeople who are suited for their role is critical within an increasingly global and competitive envir
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3d5a3e35f8f44dcdd81ed030be6f8efa
https://doi.org/10.2753/pss0885-3134330204
https://doi.org/10.2753/pss0885-3134330204
Publikováno v:
Journal of Personal Selling & Sales Management. 32:73-87
Building on job demands-resources (JD-R) theory, a comprehensive model of the determinants of salesperson new product selling outcomes is proposed. Existing empirical support for the proposed model is then assessed through a detailed review of publis
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ec685c07dd865b71a56067edba71ed5f
https://doi.org/10.2753/pss0885-3134320107
https://doi.org/10.2753/pss0885-3134320107