Zobrazeno 1 - 10
of 45
pro vyhledávání: '"Laurence Lecoeuvre"'
Publikováno v:
Revue Française de Gestion Industrielle. 35:57-79
This article aims to summarize existing research on various sources of uncertainty and to classify them based on the determinants and antecedents addressed in projects. A systematic review is conducted using a total of 140 research published in peer-
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::de0bd58bfc25ac6b270338ec1356c627
https://doi.org/10.53102/2021.35.01.916
https://doi.org/10.53102/2021.35.01.916
Publikováno v:
International Journal of Project Management. 39:45-58
This research explores the dynamics underpinning entrepreneurial project-oriented organizations. Specifically, it focuses on how strategy and execution by projects are managed and how ambidexterity – a firm's ability to exploit old certainties whil
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2fd6ec6d52968b3f5eaccb37187aec3c
https://doi.org/10.1016/j.ijproman.2020.09.006
https://doi.org/10.1016/j.ijproman.2020.09.006
Publikováno v:
International Journal of Project Management. 36:170-183
The research analyses decisions as evaluative outcomes regarding project value. The UK-French Hinkley Point C Nuclear Power Station provides the case study. Value is traditionally assessed as inputs and outputs. Here, value is conceptualized as a co-
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9e4fe2a51dd0a5a3361bd215edb41090
https://doi.org/10.1016/j.ijproman.2017.04.013
https://doi.org/10.1016/j.ijproman.2017.04.013
Autor:
Laurence Lecoeuvre, John Rodney Turner
Publikováno v:
International Journal of Managing Projects in Business. 10:841-855
Purpose The purpose of this paper is to place project marketing within the framework of organizational project management. There has been an ongoing discussion in the project marketing literature about whether project marketing is part of project man
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8b51fb510cdfc6bff0c5051bfabd35c9
https://doi.org/10.1108/ijmpb-10-2016-0080
https://doi.org/10.1108/ijmpb-10-2016-0080
PurposeThe purpose of this paper is to identify the marketing practices adopted by contractors in project-based industries to win new business and maintain relationships with existing clients.Design/methodology/approachThe authors interviewed eight s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::19334f45e99c2e4fa4dfeb542fa4ad7a
https://hdl.handle.net/10453/140818
https://hdl.handle.net/10453/140818
Publikováno v:
Project Management Journal. Sep2009, Vol. 40 Issue 3, p34-46. 13p. 2 Diagrams, 2 Charts.
Publikováno v:
Journal of Retailing and Consumer Services. 58:102216
Services are dyadic experiences and many of these experiences require personal relationships for service provision. The co-acting parties' early impressions shape their unique expectations regarding, for example, appearance, behavior, and age. In a b
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7eddecae12f9b573db3ad2d29855fce9
https://doi.org/10.1016/j.jretconser.2020.102216
https://doi.org/10.1016/j.jretconser.2020.102216
Autor:
Laurence Lecoeuvre
Publikováno v:
PROJECT MANAGER (IL). :44-46
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::098f22acf0515178f3da7423332ed887
https://doi.org/10.3280/pm2017-031012
https://doi.org/10.3280/pm2017-031012
Autor:
Laurence Lecoeuvre, Hedley Smyth
Publikováno v:
International Journal of Project Management. 33:29-40
Assessing the value of marketing to a business remains a thorny issue in theory and practice. Decision-making at the finance–marketing interface is under-researched, particularly for project businesses. Confronted by demands of accountability conce
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4f3519c9f7b8da8d2037544229c47219
https://doi.org/10.1016/j.ijproman.2014.03.005
https://doi.org/10.1016/j.ijproman.2014.03.005
Publikováno v:
Cambridge Handbook of Organizational Project Management
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d623ac253fbc8a0b362739f1068f299f
https://doi.org/10.1017/9781316662243.029
https://doi.org/10.1017/9781316662243.029