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Autor:
Laurence Dessart, Willem Standaert
Publikováno v:
Business Horizons. 66:371-385
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d18f5293ec1f734c157cf744d7acaf28
https://doi.org/10.1016/j.bushor.2023.01.005
https://doi.org/10.1016/j.bushor.2023.01.005
Autor:
Laurence Dessart, Grégory Bressolles
Publikováno v:
Journal of Brand Management. 30:227-244
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::076bdfb7918c66ad5a52f38e74e7f5ee
https://doi.org/10.1057/s41262-022-00298-2
https://doi.org/10.1057/s41262-022-00298-2
Publikováno v:
Journal of Service Management Research. 6:262-274
Embodied social robots-robots providing services for and in cocreation with consumers-are expected to profoundly change the way services are delivered. Yet, their integration in customer service poses a challenge: their adoption by frontline employee
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1bd9a44ca857974949556a337ffd76ef
https://doi.org/10.5771/2511-8676-2022-4-262
https://doi.org/10.5771/2511-8676-2022-4-262
Autor:
Bernard Cova, Laurence Dessart
Publikováno v:
The Routledge Handbook of Digital Consumption ISBN: 9781003317524
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a304560b5140f50adf5da124d34d9b02
https://doi.org/10.4324/9781003317524-21
https://doi.org/10.4324/9781003317524-21
Autor:
Laurence Dessart, Cleopatra Veloutsou
Publikováno v:
Journal of Research in Interactive Marketing. 15:361-385
Purpose In an era where companies shift a part of their marketing budget to support their social media presence, very little is known about the antecedents and effects of participant identification in a social media community. This paper aims to exam
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::383e02687b72ae735008d20c8f2d56f8
https://doi.org/10.1108/jrim-11-2019-0191
https://doi.org/10.1108/jrim-11-2019-0191
Autor:
Bernard Cova, Laurence Dessart
Publikováno v:
European Journal of Marketing
European Journal of Marketing, 2021
European Journal of Marketing, 2021
Purpose This paper aims to conceptualize brand repulsion as a specific nuance of brand rejection, highlight the boundary work at play in situations of collective brand repulsion and extract implications for the brands that are at the centre of such s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::eb6fbbcf53cdb43d644fba6042d18b39
https://doi.org/10.1108/ejm-02-2019-0164
https://doi.org/10.1108/ejm-02-2019-0164
Publikováno v:
Virtual Reality and Mixed Reality ISBN: 9783031162336
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6a30451a74b6bef3680a598f1b2a66fd
https://doi.org/10.1007/978-3-031-16234-3_13
https://doi.org/10.1007/978-3-031-16234-3_13
Autor:
Maarten Bosma, Laurence Dessart
Publikováno v:
Celebrating the Past and Future of Marketing and Discovery with Social Impact ISBN: 9783030953454
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e6f70025b78cc48b0295ff7f5d4a6926
https://doi.org/10.1007/978-3-030-95346-1_29
https://doi.org/10.1007/978-3-030-95346-1_29
Autor:
Laurence Dessart, Maureen Duclou
Publikováno v:
Journal of Product & Brand Management. 28:188-199
PurposeThis paper aims to determine the impact of online community participation on attitudes and product-related behaviour in the health and fitness sector.Design/methodology/approachSurvey data are collected from 221 users of the social medium Inst
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::da6060fca1b6d6466ee595a6c5068ad1
https://doi.org/10.1108/jpbm-12-2017-1710
https://doi.org/10.1108/jpbm-12-2017-1710