Zobrazeno 1 - 2
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pro vyhledávání: '"Lauren K. Henderson"'
Publikováno v:
Journal of Applied Communication Research. 46:135-154
This study demonstrates how communication research can be strategically applied to address environmental problems in modern societies. To accomplish this goal, this research advances an integrated communication model based on psychological reactance
Publikováno v:
Environmental Communication. 12:541-557
In three phases, this study identifies and evaluates the major messages being used in communication campaigns focused on the ongoing drought in California. A literature review in Phase 1 resulted in a typology of 12 message strategies. Following this