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pro vyhledávání: '"Laura Torresi"'
Autor:
Laura Torresi, Andres Rodriguez Veloso, Angela Satiko Yojo, Katherine Braun Galvão Bueno Sresnewsky
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal. 24:251-276
PurposeLuxury companies have expanded globally, but little attention is given to the difficulties associated with expansion to culturally different countries, especially when focusing on training salespeople in rapport-building behaviors. To address