Zobrazeno 1 - 1
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pro vyhledávání: '"Laura Kai Williams"'
Autor:
Nicolas Pontes, Laura Kai Williams
Publikováno v:
Psychology & Marketing. 38:43-55
This paper investigates the effect of the color red on gambling behavior, as influenced by feeling lucky and cultural background. Four experiments examine how risk-taking choices and gambling behaviors are affected. Study 1A and 1B establish the red
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dc930d7736fede2ff63a340343340c22
https://doi.org/10.1002/mar.21408
https://doi.org/10.1002/mar.21408
