Zobrazeno 1 - 7
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pro vyhledávání: '"Laura Ingrid Maria Colm"'
Autor:
Laura Ingrid Maria Colm
Offering experiences—memorable exchanges and interactions with a brand—has become a top priority for companies of any sector and dimension over the last decades, especially in the light of the advent of digital technologies. However, to date both
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3e025b85c2b3234ab3f1d2b22d74301d
https://doi.org/10.4018/978-1-6684-6762-6.ch002
https://doi.org/10.4018/978-1-6684-6762-6.ch002
Publikováno v:
Journal of Marketing. 84:105-124
Facing competitive and commoditization threats, many companies shift to solution offerings, albeit with mixed results. With a qualitative analysis of dyadic data (suppliers and customers), this article investigates an important, often overlooked reas
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a79685dd8bdc18254c758114b16965d5
https://doi.org/10.1177/0022242919879420
https://doi.org/10.1177/0022242919879420
The COVID-19 pandemic is not comparable for extension and implications to any other crisis faced by organizations over the last decades. Understandably, in its first and most acute phases, managers have focused their attention on how companies could
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e7e4436978f600a6aaa02efbeb7ff9c8
http://hdl.handle.net/11565/4044212
http://hdl.handle.net/11565/4044212
The digital customer experience is a top priority and major challenge for luxury service companies, who have to connect with their target customers yet strive to remain exclusive and to innovate their core offers while preserving their heritage. Afte
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3c1d3cbbaa238efc577eb31685cd83e8
https://doi.org/10.4018/978-1-7998-5882-9.ch007
https://doi.org/10.4018/978-1-7998-5882-9.ch007
Publikováno v:
MERCATI & COMPETITIVITÀ. :87-109
This paper investigates organizational and territorial culture jointly, and recognizes them as the building blocks of service culture. In addition it aims at understanding how the interplay between the two constructs shapes different typologies of se
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6c43e8440fbeab3f55b907bf94db7f6b
https://doi.org/10.3280/mc2016-003006
https://doi.org/10.3280/mc2016-003006
In many service contexts, customers share the service setting with other customers. However, knowledge about the influences of fellow customers’ copresence remains largely fragmented. We address this deficiency by introducing the integrative concep
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e1389d5a8fcf20aafaa480c75ce9f7bb
http://hdl.handle.net/11565/3993146
http://hdl.handle.net/11565/3993146
Publikováno v:
Service Innovation. Novel Ways of Creating Value in Actor Systems
Service Innovation. Novel Ways of Creating Value in Actor Systems, 2016
Translational Systems Sciences ISBN: 9784431549215
Service Innovation. Novel Ways of Creating Value in Actor Systems, 2016
Translational Systems Sciences ISBN: 9784431549215
Customer experience has become one of the greatest challenges for companies: this tendency is also present in services, where innovation is often a way to impact customer experiences. After a brief review of the literature on service innovation and o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::734d8f8cd5e590181fdb7b8c142dbaf6
https://hal.archives-ouvertes.fr/hal-03422223
https://hal.archives-ouvertes.fr/hal-03422223