Zobrazeno 1 - 10 of 22 pro vyhledávání: '"Laura F. Bright"'
1
Akademický článek
COVID-19 topics and emotional frames in vaccine hesitation: A social media text and sentiment analysis
Autor: Kristen L. Sussman, Lindsay Bouchacourt, Laura F. Bright, Gary B. Wilcox, Michael Mackert, Aliza Steinberg Norwood, Brandon Shaun Allport Altillo
Publikováno v: Digital Health, Vol 9 (2023)
Objective Addressing gaps in COVID-19 vaccine-hesitancy research, the current study aimed to add depth and nuance to the exploratory research examining vaccine-hesitant groups. Using a larger, but more focused conversation occurring on social media,
Externí odkaz: https://doaj.org/article/923bd73cb0cc40c187ba8632c3e6314a
Zobrazit plný text záznamu
2
Akademický článek
Telehealth adoption during the COVID-19 pandemic: A social media textual and network analysis
Autor: Joshua TL Anderson, Lindsay M Bouchacourt, Kristen L Sussman, Laura F Bright, Gary B Wilcox
Publikováno v: Digital Health, Vol 8 (2022)
Objective The telemedicine industry has rapidly grown during the COVID-19 pandemic, and telemedicine has become a common form of care. The present study looks at the online conversation regarding telemedicine at the beginning of the pandemic and one
Externí odkaz: https://doaj.org/article/a0868e6126164a969b966e36030497c8
Zobrazit plný text záznamu
3
Digital consumer engagement: examining the impact of native advertising exposure in a social network
Autor: Kristen L. Sussman, Laura F. Bright, Gary B. Wilcox
Publikováno v: Journal of Research in Interactive Marketing. :1-18
PurposeThe digital environment afforded by social networks has created an opportunity to understand more clearly the impact of social media native advertising on advertising processing outcomes. Thus, the current study integrates native advertising w
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::af9b2d3e84560f118d0a58178d78d773
https://doi.org/10.1108/jrim-10-2021-0265
Zobrazit plný text záznamu
5
Fear of Missing Out and Consumer Happiness on Instagram: A Serial Mediation of Social Media Influencer-Related Activities
Autor: Laura F. Bright, Jung Ah Lee, Matthew S. Eastin
Publikováno v: Cyberpsychology, Behavior, and Social Networking. 24:762-766
Mounting research shows negative psychological effects for social media and recognizes fear of missing out (FoMO) as a key driver of social media use. This article focuses on social media influencers (SMIs) and investigates potentially positive forms
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1bdaad4ef2f3412452b07219ad48562f
https://doi.org/10.1089/cyber.2020.0431
Zobrazit plný text záznamu
6
Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism
Autor: Kristen Sussman, Matthew S. Eastin, Laura F. Bright, Sabitha Sudarshan, Jung Ah Lee
Publikováno v: International Journal of Advertising. 41:78-100
Despite the ubiquity of social media influencers (SMIs) and the clear value they hold for marketers, little is understood about the sociopsychological motives that drive consumers to follow them. T...
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::063cb43c98f2868850acd555dcc88294
https://doi.org/10.1080/02650487.2021.1964226
Zobrazit plný text záznamu
7
Pop-Up Special Section Introduction: Advertising and COVID-19—Examining the Impacts of the Pandemic on Agencies, Consumers, and Brands
Autor: Laura F. Bright, Hope Jensen Schau
Publikováno v: Journal of Advertising. 50:217-220
The COVID-19 pandemic has made substantial impacts on every aspect of our lives, including our consumption habits and how we interact with communication messages like advertising. This special sect...
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::8d16305e02d4309a28676184d98d1183
https://doi.org/10.1080/00913367.2021.1933657
Zobrazit plný text záznamu
9
Exploring social media addiction among student Millennials
Autor: Stacy Landreth Grau, Laura F. Bright, Susan Bardi Kleiser
Publikováno v: Qualitative Market Research: An International Journal. 22:200-216
The purpose of this paper is to explore the phenomenon of social media addiction among student Millennials. The authors use the consumption continuum as a theoretical framework.,The authors used a “media deprivation” methodology including both qu
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::55483e648f01d0b18198f223b250e844
https://doi.org/10.1108/qmr-02-2017-0058
Zobrazit plný text záznamu
10
Is my fear of missing out (FOMO) causing fatigue? Advertising, social media fatigue, and the implications for consumers and brands
Autor: Laura F. Bright, Kelty Logan
Publikováno v: Internet Research. 28:1213-1227
PurposeSocial media usage has become ubiquitous in our society – consumers are spending upwards of 20 percent of their media time on social sites interacting with friends, family and brands (Adler, 2016) and all of this usage is driving fatigue. Th
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::54667377481298eb52be8ae21ab2a9c9
https://doi.org/10.1108/intr-03-2017-0112
Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání

Omezení vyhledávání
Plný text Recenzováno Digitální knihovna AV ČR
Zdroje