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We present a Bayesian framework for estimating the customer lifetime value (CLV) and the customer equity (CE) based on the purchasing behavior deducible from the market surveys on customer purchasing behavior. The proposed framework systematically ad
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8695298dc5ca9033874fab2398c3f094
http://arxiv.org/pdf/1304.5380
http://arxiv.org/pdf/1304.5380
