Zobrazeno 1 - 10
of 108
pro vyhledávání: '"Lars Witell"'
Publikováno v:
Journal of Retailing. 98:294-314
This study investigates how retailers can leverage their brand to shape customers’ satisfaction with service encounters. It develops and tests hypotheses about how brand, store, and consumer factors moderate customer responses to experience clues d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::578db521b8101af60cbc663f313eb553
https://doi.org/10.1016/j.jretai.2021.03.004
https://doi.org/10.1016/j.jretai.2021.03.004
Publikováno v:
Journal of Service Management, 2016, Vol. 27, Issue 1, pp. 30-36.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JOSM-04-2015-0115
Autor:
Lars Witell
Publikováno v:
Elgar Encyclopedia of Services ISBN: 9781802202595
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b9cc211e0550aefaafbecb9157d6f477
https://doi.org/10.4337/9781802202595.service.innovation.in.manufacturing
https://doi.org/10.4337/9781802202595.service.innovation.in.manufacturing
Publikováno v:
Debating Innovation ISBN: 9783031166655
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6b404402dce9fef9e40bf8cf72148dd3
https://doi.org/10.1007/978-3-031-16666-2_11
https://doi.org/10.1007/978-3-031-16666-2_11
Autor:
Lars Witell, Laurel Anderson, Roderick J. Brodie, Maria Colurcio, Bo Edvardsson, Per Kristensson, Line Lervik-Olsen, Roberta Sebastiani, Tor Wallin Andreassen
Publikováno v:
Journal of Services Marketing, 2015, Vol. 29, Issue 6/7, pp. 436-441.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSM-01-2015-0051
Autor:
Anders Gustafsson, Lerzan Aksoy, Michael K. Brady, Janet R. McColl-Kennedy, Nancy J. Sirianni, Lars Witell, Nancy V. Wuenderlich
Publikováno v:
Journal of Services Marketing, 2015, Vol. 29, Issue 6/7, pp. 425-429.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSM-02-2015-0103
Publikováno v:
Journal of the Academy of Marketing Science
This study investigated how touchpoints moderate the antecedents of customer satisfaction with service encounters by comparing online and in-store encounters. Construal level theory was used within the Touchpoint, Context, Qualities (TCQ) Framework (
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::79a0b25ad8b358d11b808e94fadcde25
https://doi.org/10.1007/s11747-021-00808-9
https://doi.org/10.1007/s11747-021-00808-9
Publikováno v:
Journal of Global Scholars of Marketing Science. 31:273-295
This paper studies how customers of a global firm evaluate their experiences within and across 44 countries. It focuses on customers’ emotional, cognitive, sensory and behavioral responses to the c...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6d102b0b61195b56c0d5bf7d38ddd41d
https://doi.org/10.1080/21639159.2021.1921606
https://doi.org/10.1080/21639159.2021.1921606
Autor:
Edward C. Malthouse, Nathaniel D. Line, Lars Witell, Brooke Hollis, Philippa Hunter-Jones, Jie J. Zhang
Publikováno v:
Journal of Service Management
PurposeThis paper considers the question: what would happen if healthcare providers, like their counterparts in the hospitality industry, adopted the principles of customer experience management (CEM) in order to facilitate a more holistic and person
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2b8477c1e1e11e73e725187c03baa3d2
https://doi.org/10.1108/josm-11-2019-0334
https://doi.org/10.1108/josm-11-2019-0334